Rakuten Viber rolls out its latest Viber Lenses to Vietnam

Viber users in Vietnam can expect their messaging to be even more fun as Rakuten Viber officially rolls out its latest and most exciting feature; augmented reality (AR) Lenses to the country in partnership with Snap Inc.  The upcoming launch will feature creative Viber lenses to enhance the users’ daily messaging experience. It is expected that the app will be introducing 20-50 new lenses every month leaving boredom out of the window.

Soon, we can also expect customized and branded Viber lenses exclusively available in the Vietnamese market.

The new AR- Lenses feature on Viber include:

  • Instant Augmented Reality: Overlay images on top of surroundings and harness the power of AR at your fingertips
  • Attention-Grabbing Filters: Add a creative layer to your visuals and spark conversations with friends
  • Expressive Masks: Select from a variety of masks that accurately follow users’ facial movements
  • Beautification Features: Enhance your images with realistic touches like lipstick, blush, and a variety of hair colours
  • Customized Bitmoji: Integrate personalized Bitmoji characters into photos and videos

Viber aims to offer a range of quirky and playful lenses and is currently on the hunt for local artists to collaborate in creating custom AR lenses for the platform.

Senior Director for Rakuten Viber – APAC, David Tse, said, “Viber constantly aims to help its users express themselves better. We hope to elevate the way our Viber users in Vietnam connect and entertain amidst the ongoing challenging times.”

Vibers Lenses will allow users to express themselves with ease and create memorable moments together via gestures, poses, and backgrounds to better personalize their digital avatars. Viber Lenses are now available in Vietnam for iOS (Viber version 15.5.5 and up) and Android (Viber version and up). Local lenses are available starting Viber version 16.0 and above. Update your Viber to add AR magic to your conversations!


About Rakuten Viber

At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.

Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.

Join Viber today and enjoy the world’s best communication experience.


Press release distributed by EloQ Communications