
Rakuten Viber affirms its position as an application that puts the security and privacy of Vietnamese people first by continuously committing to improving security features for users in Vietnam.
Rakuten Viber recorded over 54% of users valuing security and privacy features, while 48% of users loved the user-friendly interface and 44% emphasized free messaging and calling. The robust increase of users in Vietnam is reinforced by an 8% growth in content consumption channels, including football sports channel—the most popular national sport—and areas such as travel, and national government news, and continuous growth of usage of productivity tools for professionals such as “My Notes” with a 10% year-over-year growth, and 13% growth for Group Calls showing users’ unwavering trust for the super app.
Previously, Rakuten Viber has affirmed its position as the leading messaging application with a commitment to ensuring security and privacy for users as they completed the Service Organization Control (SOC) 2 Type II certification. This is also Rakuten Viber’s leading direction in committing to comply with the highest standards of security and data privacy for users in Vietnam.
To fulfill this commitment, in 2024, Rakuten Viber upgraded and launched many features to enhance security and the experience for Vietnamese users. First, the Caller ID feature helps authenticate the identity of the caller, giving users peace of mind when receiving calls. The spam filtering system uses a proprietary AI algorithm that allows Rakuten Viber to control more than 99.9% of the ability to send spam and scam messages to reach users.
Rakuten Viber is also the first messaging app to integrate end-to-end encryption for all 1:1 chats and private video calls. This ensures that every message is protected, with no data stored on the server. Rakuten Viber uses HTTPS protocol to secure the connection, preventing unauthorized access from third parties, and giving users peace of mind when exchanging information.
In addition, Rakuten Viber has enhanced the application’s reputation in the Vietnamese market by establishing a partnership with the Government portal through the official community channel “Government Information”. This partnership not only affirms Viber’s commitment to providing accurate and timely information but also helps increase transparency in communication between the government and the people.
About Rakuten Viber
Rakuten Viber is one of the most trusted and downloaded apps in the world. We create meaningful connections, bringing people together safely, so they can enjoy precious moments with their families and friends, manage their business relations, or pursue their passions, in one place – we do it all! As a super app, we give our users services that cover every aspect of their day-to-day needs and make their lives easier.
Rakuten Viber is part of Rakuten Group, Inc., a global technology leader in e-commerce, fintech, digital content, and communications services.
Press release distributed by EloQ Communications