It’s time for companies to take their chats to another level
Being conversational is so important for us today, especially during the period of pandemic. As people feel more convenient in using messaging platforms for shopping, the trend is only going to grow significantly.
It has been found by studies that 73% of consumers prefer to communicate with a brand they can message rather than call, and 74% of customers prefer messaging with businesses if a real person is responding. With all this, conversational commerce becomes a “sweet spot” when messaging platforms meet shopping. It lets businesses provide recommendations, assistance with orders, answers to any questions during and after the purchase and many more services directly in a messaging app. Conversational commerce allows customers to interact with brands in a more natural way and facilitates personalised customer experience.
As a global leader in messaging communication, Viber has become a go-to platform for people to connect with family, friends, and colleagues—and this time, with brands too. Engaging conversations remain at the heart of everything Viber offers, including its suite of business messaging solutions that help companies connect with their customers in a personal way, especially amid the rise of conversational commerce.
While communication between brands and consumers is constantly evolving, business messaging is growing too. Brands actively use rich services and capabilities Viber provides them with, and the numbers show as much: A 55% surge in the number of new Viber business message accounts opened to establish a 1-to-1 connection with customers and an overall 20% increase of Viber Business Messages delivered globally; notably, the immense growth of 91% occurred in Vietnam. There was significant growth in Conversational Viber Business Messages across all markets, with some countries seeing a surge of up to 300%.
Businesses that are yet to experience the benefits of one-to-one and interactive communication with their customers can try out a 3-month free trial of Conversational Viber Business Messages during a special promo period. The trial is available to any new or existing Business Messages account sending conversational messages for the first time. The promo will last from April 4th to June 30th, 2022 across global markets. Any brand sending its first conversational message during this period receives 90 days of free conversational messages from the date of the first message.
What’s specialized for them? Conversational messages on Viber are counted by Sessions. A Session is a 24-hour time window allowing brands and users to exchange multiple messages in a conversation—a brand can send up to 60 messages within this time frame. A Session starts after a user messages the brand, but the brand is only charged after replying to the user. Sessions allow brands and users to have real conversations—dialogues that help brands solve user issues in real-time and build a relationship with the audience.
Although primarily used for customer support, Conversational Viber Business Messages can open a new avenue of communication between brands and customers. Conversations with live agents can cover many subjects like managing order and delivery details, helping choose a product, making a booking, or managing loyalty products. Companies can also drive purchases via interactive communication, improve customer retainment, support the post-purchase experience, and more.
Viber’s Conversational Business Messages can help manage multiple business cases in a single channel: brands can keep up with their customers’ demand for personal interaction—and get many opportunities to enhance the brand experience at each stage of the customer journey.
If you would like to learn more, please check out additional information about a 3-month free trial of Conversational Viber Business Messages.
About Rakuten Viber
At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.
Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors. Join Viber today and enjoy the world’s best communication experience.
Press release distributed by EloQ Communications.