Canvas brings consumer-level simplicity to the CRM user experience through a no-code design studio, increasing CRM adoption rates
Today, Zoho Corporation announced Canvas for Zoho CRM, a one-of-a-kind design studio for CRM personalisation.
Canvas enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement. It helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences.
Data and workflow customisation can render a CRM system too complex for most employees and personalising the CRM for each employee’s role involves too much development effort and cost. As a direct result of this complexity, productivity drops, employees become disengaged, CRM adoption struggles, and ROI can suffer.
“A lot of CRM software already offers an abundance of personalisation for customer experiences, but the same is not true for employee experiences,” said Gibu Mathew, VP & GM, APAC, Zoho Corporation. “As a result, everyone’s using the same system and paying the productivity tax for no reason.”
With Canvas, companies of all sizes can avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialised experience offered by a vertical CRM. Ultimately, Zoho’s customer experience platform continues to focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder.
Key Canvas’s capabilities include Drag and Drop Editor which facilitates designing without needing to write a single line of code; Template Gallery with a wide range of preset templates that speaks to them and their industry, and dive right in; or Extensive Formatting with a wide range of formatting options to edit the finer details of a view, and can load styles dynamically based on conditions, and so on.
“Imagine a reality where the system is tailor-made for each employee’s role. That is true all-around personalisation, and that’s what we’re bringing to market with Canvas. We believe it’s a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity, ” Mr. Gibu continues.
The Southeast Asian region has witnessed an uptake in mid market and enterprise companies moving to more modern business software applications, notes a report by Mordor Intelligence, published in March 2021. This is largely driven by the need to enhance business processes and enrich customer experience, these needs were further exacerbated with the onset of the pandemic.
In Vietnam, what has been seen in business’ strategies amid this looming crisis also strongly points towards faster digital transformation. A 2021 survey by the Vietnam Chamber of Commerce (VCCI) reveals that more and more Vietnamese enterprises turned to digital business software applications. Within 6 months, the number of companies embracing digital transformation has been nearly equal to the previous years’ figure. Therefore, the adoption of CRM solutions as part of this irreversible digital transformation trend is at the forefront of technology investment for Vietnamese enterprises in the future.
About Zoho
With 50+ apps in nearly every major business category, including sales, marketing, customer support, accounting, and back-office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world’s most prolific software companies.
Zoho is privately held and profitable with more than 9,000 employees. Zoho is headquartered in Austin, Texas with international headquarters in Chennai, India. Additional offices are in the United States, India, Japan, China, Singapore, Mexico, Australia, the Netherlands, and the United Arab Emirates.
Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 60 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit www.zoho.com/.
Press release distributed by EloQ Communications.