Yandex (NASDAQ and MOEX: YNDX), a technology company that builds intelligent products and services powered by machine learning, now provides personalized content recommendations via its AI-based feed Yandex Zen in the Viber app in Vietnam.
Media content from national publishers, including news and articles, now appears in a dedicated tab on Viber’s home screen, based on personal preferences of each individual user.
Viber users in Vietnam can now read the news or engage with other content, share their finds with friends or family, and discuss interesting articles in chats or groups right in the messenger.
“Providing our users with an app that has many functions is a top priority for Viber. We are pleased to partner with Yandex Zen who shares this approach,” says Anna Znamenskaya, Chief Growth Officer at Rakuten Viber. “We will continue to test different markets and collaboration formats together with Yandex Zen. We hope that Viber users in Vietnam will appreciate Yandex Zen’s personalized content recommendations and will enjoy the full range of opportunities provided in the app.”
“Viber users in Russia have been enjoying Yandex Zen for quite a while, engaging with the Zen-recommended content in the app, on average, more than 25 minutes per day. Our AI-based content recommendation feed is now also available to Viber users in Vietnam. The importance of quality content for a wide range of products is steadily growing: high-quality content increases user engagement and creates additional user scenarios. Yandex enables publishers to quickly integrate personalized content into any app,” says Marina Korobeynikova, head of Business Development at Yandex Zen.
About Rakuten Viber
At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions.
Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.
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About Yandex Zen
Yandex Zen is a blog and media publishing platform that offers news, articles, images, videos and other content tailored to each user’s interests and currently, there are 50 million users engaging with Zen globally each month. The average daily time spent on Yandex Zen is about 40 minutes. Yandex’s Zen feed is available to users of the Samsung Internet browser in Russia and Belarus. The personalized content feed was integrated into the Opera browser in Turkey, Brazil, and Indonesia in January 2019, and into the Coc Coc browser in Vietnam in March of the same year. Yandex Zen supports more than 50 languages and is available in Yandex Browser, the Yandex app, as well as on desktop at zen.yandex.ru.