New data from Brand Finance reveals Vietnam’s top 100 brands leap 11% to $43 billion in 2026
- Viettel Group defends its spot as Vietnam’s most valuable brand, valued at $7.9 billion
- Bao Viet emerges as the nation’s strongest brand with a Brand Strength Index score of 96/100
- Vietjet is the fastest-growing Vietnamese brand ranked with an 117% brand value surge
- Green SM accelerates global ambitions with India and Kazakhstan launch and $635 million brand debut
- VPBank nears $1 billion brand value milestone following strong IPO-driven market confidence
- Viettel Group leads in Sustainability Perceptions Value; Vinhomes has the highest positive gap value
HO CHI MINH, 2 July 2026 – Vietnam’s top 100 brands account for USD43 billion in combined value in 2026, recording a 11% increase from the previous year, according to the Vietnam 100 2026 report from Brand Finance, the world’s leading brand valuation consultancy. After expanding by 8% in 2025, Vietnam’s GDP growth is expected to moderate between 6% and 7% in 2026, reflecting a more sustainable pace of development. Notable industries this year include airlines (up 79%), healthcare services (up 76%), and banking (up 13%).
The Vietnam 100 2026 report offers a detailed analysis of sectors such as airlines, banking, real estate and retail sectors, highlighting leading brands and their achievements. The banking sector continues to build on its 2025 digital momentum, with brands such as VietinBank and MB distinguishing themselves through ongoing digital transformation across their operations.
Viettel Group (brand value up 7% to USD7.9 billion) defends its spot as the most valuable Vietnamese brand for the 11th consecutive year. The brand’s growth can be largely attributed to their steady expansion in the core telecommunications business. Following closely behind, Vinamilk (brand value at USD2.6 billion) is the second most valuable Vietnamese brand supported by recovering domestic demand and continued expansion in international markets. Vietjet (brand value up 117% to USD906 million) is Vietnam’s fastest growing brand as well as the fastest growing global airline brand in 2026, according to the Brand Finance Airlines 50 report. The brand’s impressive growth is primarily driven by the expansion of international routes linking Vietnam to key markets such as Australia, India, Indonesia, Kazakhstan, and Russia.
Bao Viet (brand value up 22% to USD735 million) emerges as Vietnam’s strongest brand in 2026, achieving a Brand Strength Index (BSI) score of 96/100 and an AAA+ brand strength rating. According to Brand Finance’s market research data, its customer-centric approach and improvements in service quality supported the brand’s performance, enabling it to move up two positions in the brand strength ranking from 2025.
Vinpearl (brand value up 86% to USD381 million) drops down one rank and is Vietnam’s second strongest brand, showcasing a BSI score of 95.4/100 and an AAA+ brand strength rating. This was driven by strong customer recognition within the hospitality sector, although its position softened slightly amid intensified competition from higher-frequency sectors such as banking, where brands benefit from more regular customer engagement.
Vietcombank (brand value up 7% to USD2.5 billion) ranks as Vietnam’s third most valuable brand, third strongest brand and the strongest banking brand globally in 2026, achieving a BSI score of 95.3/100 and retaining its AAA+ brand strength rating, underpinned by its strength in cross-border payments, and foreign exchange. The banking brand’s strategic direction reflects a clear emphasis on strengthening institutional trust and maintaining a premium positioning within the sector, particularly as competition intensifies and the banking landscape becomes more digitally and commercially diversified.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
“The 2026 ranking highlights a two-speed brand economy in Vietnam. Established leaders like Viettel Group and Vietcombank continue to anchor value through scale and consistency, while high-growth sectors such as aviation, led by Vietjet, are capturing renewed demand. This contrast illustrates how both stability and expansion are now shaping brand performance. Furthermore, MB and BIDV’s evolving banking models, and Vinhomes’ integrated urban ecosystems all demonstrate how strategic transformation, not just scale, is driving Vietnam’s brand value in 2026.”
The Vietnamese brand to watch for 2026 is Green SM (new entrant at USD635 million), as it has rapidly emerged as one of Southeast Asia’s leading electric mobility brands. Backed by Vingroup and VinFast, the company is expanding its international footprint under the unified Green SM identity, recently entering India as its fifth overseas market and achieving a Brand Strength Index (BSI) score of 58/100 with an A brand strength rating. Building on its leadership in Vietnam’s electric ride-hailing sector, Green SM continues to strengthen its presence across Asia through strategic partnerships, market expansion, and the development of a technology-driven, zero-emission transportation ecosystem, with further launches planned in Europe and the United States.
A notable brand in the Vietnam 100 2026 report is VPBank (brand value up 41% to USD995 million). The banking brand climbs two ranks to 11th most valuable brand this year. VPBank’s sharp increase in market capitalisation was primarily driven by positive developments surrounding VPBank’s IPO plans. The announcement that VPBank intends to proceed with a fourth-quarter listing directly triggered a significant surge in share price, with the bank continuing to trade at elevated levels thereafter.
The 2026 Sustainability Perceptions Index highlights how leading Vietnamese brands are converting ESG commitments into tangible brand value. Viettel Group leads on Sustainability Perceptions Value, while Vinamilk stands out on social impact, and Vinhomes shows strong upside potential in shaping perceptions. Meanwhile, Vietnam Airlines reflects the growing importance of ESG integration across high-emission sectors.
Note to Editors
Every year, leading brand valuation consultancy Brand Finance puts 6,000 of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The Vietnam’s top 100 most valuable and strongest brands are included in the Brand Finance Vietnam 100 2026 report.
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. The full ranking, additional insights, charts, more information about the methodology, and definitions of key terms are available in the Brand Finance Vietnam 100 2026 report.
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About Brand Finance
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
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Disclaimer
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