Rakuten Viber once again proves to be the perfect mobile companion for sports buffs with the launch of a plethora of football-centric activities all within the app!
Football has always been an integral part of the local Vietnamese community. In fact, when the Vietnam National Football Team won the 2018 AFF Cup, people took to the streets and covered everything in red to celebrate their victory. This is the kind of fiery passion that Viber wants to capture this World Cup season. With a dedicated Channel for the country’s most beloved sport, fans can directly show their support for the Golden Star Warriors no matter where they are in the world.
This year, Vietnam football fans have more reasons to celebrate this World Cup season as Rakuten Viber launches the Việt Nam tiến lên Channel, the best virtual platform to engage with fellow enthusiasts and experience new football-themed features. With the support of VTV Live, fans will also get a chance to directly speak with the country’s beloved athletes such as rising Vietnamese football stars Duy Manh and Hoang Duc, who are set to join the Channel themselves! From receiving daily updates, match scores and highlights, and cheering each goal with custom AR-powered Lenses, Viber will also give away one-of-a-kind prizes to lucky members of the Channel.
Viber has always shown solidarity with the fast-growing football fanbase worldwide by bringing the same level of excitement in stadiums to their users’ phones. From custom sticker packs, engaging Viber Sports lens, to real-time match score updates and other exciting relevant content via Việt Nam tiến lên Channel, the global messaging app has been becoming a sports fanatic’s best friend.
By conveying this same spirit to the Vietnam football community, members of the channel can look forward to football highlights of the national team’s journey as they embark on the qualifiers of the World Cup. Viber will also be launching custom Việt Nam Chiến Thắng and so fans can show their support for the local team. As a bonus, they also get to score an inside look at some of Vietnam’s beloved footballers’ lives off the field through special interviews to be released exclusively on the Channel.
This initiative is another step towards Viber’s fan-first campaign, particularly in football. They previously partnered with FC Barcelona to bring fans the official FC Barcelona Community in 2018 and even relaunched their lenses to support the festive football season. Now, 1.7 million Barca fans worldwide get exclusive content like special Lenses, fancy sticker packs, a behind-the-scenes look into the daily lives of the players, and the club’s official news and updates.
About Rakuten Viber
Rakuten Viber connects people regardless of who or where they are in the world. Our global user base has access to a range of features like cross-platform voiceover IP, video calls, instant messaging, and updates and discussions with their favorite brands and personalities. We ensure our users have a secure environment through end-to-end encryption in chats.
Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.
Join Viber today and enjoy the world’s best communication experience.
Press release distributed by EloQ Communications.