{"id":751,"date":"2020-09-03T10:25:20","date_gmt":"2020-09-03T03:25:20","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=751"},"modified":"2021-05-04T18:32:44","modified_gmt":"2021-05-04T11:32:44","slug":"khoi-dong-website-ve-nganh-pr-va-truyen-thong-khung-hoang-chia-se-kien-thuc-chuyen-nganh-dich-vu-tu-van-va-hop-tac-nghien-cuu-tai-viet-nam-va-khu-vuc-dong-nam-a","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=751","title":{"rendered":"Kh\u1edfi \u0111\u1ed9ng website v\u1ec1 ng\u00e0nh PR v\u00e0 truy\u1ec1n th\u00f4ng kh\u1ee7ng ho\u1ea3ng, chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 h\u1ee3p t\u00e1c nghi\u00ean c\u1ee9u t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"<p><a href=\"https:\/\/clara.ly-le.info\/\">Ti\u1ebfn s\u0129 Cl\u0101ra Ly-Le<\/a> MPRCA, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a EloQ Communications, v\u1eeba ra m\u1eaft website c\u00e1 nh\u00e2n nh\u1eb1m m\u1ee5c \u0111\u00edch chia s\u1ebb t\u01b0 duy l\u00e3nh \u0111\u1ea1o, gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c nghi\u00ean c\u1ee9u. \u0110\u00e2y l\u00e0 website chuy\u00ean ng\u00e0nh d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111ang h\u00e0nh ngh\u1ec1 v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u trong l\u0129nh v\u1ef1c quan h\u1ec7 c\u00f4ng ch\u00fang (PR) v\u00e0 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 \u0110\u00f4ng Nam \u00c1, ho\u1eb7c c\u00f3 nhu c\u1ea7u t\u00ecm c\u1ed9ng s\u1ef1 nghi\u00ean c\u1ee9u.<\/p>\n<p>C\u00e1c c\u00f4ng ty trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc c\u00f3 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam hay \u0110\u00f4ng Nam \u00c1 gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/clara.ly-le.info\/services.php\">d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n<\/a> c\u1ee7a TS Cl\u0101ra v\u00e0 nh\u1eefng chia s\u1ebb chuy\u00ean m\u00f4n c\u1ee7a b\u00e0 v\u1ec1 ng\u00e0nh PR, ho\u1ea3ng truy\u1ec1n th\u00f4ng, qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng \u0111\u1ec1 t\u00e0i t\u01b0\u01a1ng t\u1ef1. C\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n n\u00e0y bao g\u1ed3m: \u0111\u1ec1 xu\u1ea5t ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, ph\u00e2n t\u00edch c\u00e1ch b\u00e1o ch\u00ed \u0111\u01b0a tin v\u1ec1 doanh nghi\u1ec7p, l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 \u0111\u00e0o t\u1ea1o truy\u1ec1n th\u00f4ng cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Kinh nghi\u1ec7m l\u00e0 \u0111i\u1ec1u r\u1ea5t qu\u00fd gi\u00e1, nh\u01b0ng n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c b\u00e0i b\u1ea3n v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch PR v\u00e0 marketing. Website c\u1ee7a TS Cl\u0101ra lu\u00f4n c\u1eadp nh\u1eadt <a href=\"https:\/\/clara.ly-le.info\/blog\/\">c\u00e1c tin b\u00e0i chuy\u00ean m\u00f4n<\/a> v\u1ec1 ng\u00e0nh truy\u1ec1n th\u00f4ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u1ed5i b\u1eadt nh\u01b0 qu\u1ea3n tr\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer), v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng trong v\u00e0 sau m\u00f9a d\u1ecbch COVID-19 r\u1ea5t h\u1eefu \u00edch v\u1edbi ng\u01b0\u1eddi trong ng\u00e0nh. B\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u1ed9i dung c\u00e1c b\u00e0i vi\u1ebft cho m\u1ee5c \u0111\u00edch c\u00f4ng vi\u1ec7c, nghi\u00ean c\u1ee9u hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh truy\u1ec1n th\u00f4ng t\u1ea1i khu v\u1ef1c.<\/p>\n<p>\u201cM\u01b0\u1eddi n\u0103m qua, t\u00f4i \u0111\u00e3 c\u1ed9ng t\u00e1c c\u00f9ng h\u00e0ng tr\u0103m chuy\u00ean gia t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ee7a c\u00e1 nh\u00e2n h\u1ecd. V\u00e0 t\u00f4i ngh\u0129 b\u00e2y gi\u1edd l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 ch\u0103m ch\u00fat cho h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh,\u201d TS Cl\u0101ra chia s\u1ebb. \u201cT\u00f4i mu\u1ed1n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 \u0111\u01b0a ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3, kh\u00f4ng ch\u1ec9 cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n nh\u1eefng ng\u01b0\u1eddi l\u00e0m ng\u00e0nh truy\u1ec1n th\u00f4ng hay marketing, v\u00e0 c\u1ea3 gi\u1edbi h\u1ecdc thu\u1eadt. Hy v\u1ecdng nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd gi\u1eef li\u00ean l\u1ea1c v\u00e0 c\u00f9ng \u0111\u1ed3ng h\u00e0nh v\u1edbi t\u00f4i tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u.\u201d<\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u1edf Vi\u1ec7t Nam ho\u1eb7c trong khu v\u1ef1c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi <a href=\"https:\/\/www.eloqasia.com\/vi\/\">EloQ Communications<\/a>. Do ch\u00ednh TS Cl\u0101ra \u0111i\u1ec1u h\u00e0nh, EloQ chuy\u00ean l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, v\u1edbi nh\u1eefng quy m\u00f4 v\u00e0 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, \u0111\u1ec3 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. L\u00e0 th\u00e0nh vi\u00ean c\u1ee7a H\u1ed9i \u0111\u1ed3ng Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng Khu v\u1ef1c c\u1ee7a Hi\u1ec7p h\u1ed9i Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng \u0110\u00f4ng Nam \u00c1 (PRCA SEA), M\u1ea1ng l\u01b0\u1edbi GlobalCom PR v\u00e0 M\u1ea1ng l\u01b0\u1edbi Quan h\u1ec7 c\u00f4ng ch\u00fang (PRN), EloQ \u0111\u00e3 minh ch\u1ee9ng \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf c\u00f3 \u00fd \u0111\u1ecbnh th\u00e2m nh\u1eadp v\u00e0o Vi\u1ec7t Nam, v\u1edbi ph\u1ea1m vi d\u1ecbch v\u1ee5 PR\/truy\u1ec1n th\u00f4ng v\u00e0 marketing t\u1eeb A \u0111\u1ebfn Z.<\/p>\n<p>C\u0169ng th\u00f4ng qua website n\u00e0y, TS Cl\u0101ra hy v\u1ecdng t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c nghi\u00ean c\u1ee9u v\u00e0 tham gia di\u1ec5n thuy\u1ebft. Ph\u1ea1m tr\u00f9 nghi\u00ean c\u1ee9u c\u1ee7a b\u00e0 xoay quanh l\u0129nh v\u1ef1c PR, c\u00f9ng v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nh\u01b0 truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, <a href=\"https:\/\/clara.ly-le.info\/blog\/index.php\/category\/crisis\/\">kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/a>, truy\u1ec1n th\u00f4ng marketing v\u00e0 truy\u1ec1n th\u00f4ng trong b\u1ed1i c\u1ea3nh \u0111a v\u0103n h\u00f3a; v\u00e0 nghi\u00ean c\u1ee9u c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u00fap \u00edch cho nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 PR.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>V\u1ec1 Ti\u1ebfn s\u0129 Cl\u0101ra Ly-Le, MPRCA <\/strong><\/p>\n<p>Ti\u1ebfn s\u0129 Cl\u0101ra Ly-Le, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a EloQ Communications v\u00e0 th\u00e0nh vi\u00ean qu\u1ea3n tr\u1ecb c\u1ee7a Hi\u1ec7p h\u1ed9i Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng \u0110\u00f4ng Nam \u00c1 (PRCA SEA), l\u00e0 m\u1ed9t chuy\u00ean gia c\u00f3 v\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m l\u00e0m trong ng\u00e0nh Truy\u1ec1n th\u00f4ng. S\u1edf h\u1eefu t\u1ea5m b\u1eb1ng ti\u1ebfn s\u0129 Truy\u1ec1n th\u00f4ng \u1edf \u0111\u1ea1i h\u1ecdc Bond (\u00dac) v\u1edbi nghi\u00ean c\u1ee9u v\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, b\u00e0 lu\u00f4n mong mu\u1ed1n t\u00edch h\u1ee3p c\u1ea3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n l\u1eabn kinh nghi\u1ec7m l\u00e0m vi\u1ec7c trong khu v\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean c\u00f3 \u00edch cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m ng\u00e0nh, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 c\u1ed1 v\u1ea5n cho th\u1ebf h\u1ec7 tr\u1ebb, \u0111\u1ec3 \u0111\u00f3ng g\u00f3p cho s\u1ef1 n\u00e2ng cao ti\u00eau chu\u1ea9n ng\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1ch h\u00e0nh ngh\u1ec1 \u1edf Vi\u1ec7t Nam v\u00e0 \u0110\u00f4ng Nam \u00c1.<\/p>\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft, vui l\u00f2ng truy c\u1eadp <a href=\"https:\/\/clara.ly-le.info\/\">https:\/\/clara.ly-le.info\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u1ebfn s\u0129 Cl\u0101ra Ly-Le MPRCA, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a EloQ Communications, v\u1eeba ra m\u1eaft website c\u00e1 nh\u00e2n nh\u1eb1m m\u1ee5c \u0111\u00edch chia s\u1ebb t\u01b0 duy l\u00e3nh \u0111\u1ea1o, gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 m\u1edf r\u1ed9ng c\u01a1 <a href=\"https:\/\/news.eloqasia.com\/?p=751\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[613,470,77,164,102,38,32,471,332,40,469,63],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - 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