{"id":2754,"date":"2026-07-15T07:40:58","date_gmt":"2026-07-15T00:40:58","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2754"},"modified":"2026-09-01T08:16:35","modified_gmt":"2026-09-01T01:16:35","slug":"hong-kong-tourism-board-unveils-only-in-hong-kong-a-new-global-campaign-celebrating-a-city-you-dont-just-see-but-feel","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2754","title":{"rendered":"Hong Kong Tourism Board Unveils \u2018Only in Hong Kong\u2019  A New Global Campaign Celebrating a City You Don\u2019t Just See, But Feel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Hong Kong Tourism Board (HKTB) launches \u2018<\/span><b>Only in Hong Kong\u2019 (\u53ea\u5728\u9999\u6e2f)<\/b><span style=\"font-weight: 400;\">, a new global campaign that redefines how the city is experienced and differentiating Hong Kong as Asia\u2019s World City. Moving beyond a place to see, the campaign reveals Hong Kong made to be felt. By capturing the city\u2019s sights, sounds, and rich flavours, &#8216;Only in Hong Kong&#8217; reveals the true soul of the city, transforming everyday moments into lifelong memories.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2781\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1493\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-scaled.jpg 2560w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-300x175.jpg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-1024x597.jpg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-768x448.jpg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-1536x896.jpg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/NTC-KV-Collage_EN_JPG_20261007-2048x1194.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><b>A City Made to See. A City Made to Feel.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Only in Hong Kong&#8221; invites visitors to feel the city, showcasing a global destination defined by its striking contrasts. From bustling city energy to secluded natural escapes, and from Star Ferry rides and skyline hikes to Kai Tak Stadium, local neighbourhoods, mahjong, hidden beaches and world-class hotels and bars, the campaign reveals a multi-dimensional Hong Kong. This is a showcase of Hong Kong moments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moving beyond polished, conventional imagery, the campaign draws from real street scenes, capturing the textures, colours and authentic moments that define and differentiate the city\u2019s authentic character.<\/span><\/li>\n<\/ul>\n<p><b>Built by Hong Kong\u2019s DNA\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOnly in Hong Kong\u201d is built around four defining qualities of the city: <\/span><b><i>Variety, Vibrancy, Contrast, World-class<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This DNA is brought to life through a distinctive visual system comprised of 16 bold colours, inspired by iconic elements of Hong Kong:<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2795\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.12.28.png\" alt=\"\" width=\"1324\" height=\"678\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.12.28.png 1324w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.12.28-300x154.png 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.12.28-1024x524.png 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.12.28-768x393.png 768w\" sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dukling Red<\/b><span style=\"font-weight: 400;\"> \u2013 embodies the timeless grace of Hong Kong\u2019s junk boats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Red Bean Soup Maroon<\/b><span style=\"font-weight: 400;\"> &#8211; symbolising the joyous finish to every meal\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Egg Lamp Red<\/b><span style=\"font-weight: 400;\"> \u2013 measuring freshness, a unique colour from Hong Kong markets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sago Soup Purple<\/b><span style=\"font-weight: 400;\"> \u2013 the dessert that represents the sweet end to a night out<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bauhinia Pink<\/b><span style=\"font-weight: 400;\"> \u2013 how nature vividly frames the urban skyline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kai Tak Stadium Lavender<\/b><span style=\"font-weight: 400;\"> \u2013 symbolising world-class performance and a bright future\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Postbox Green<\/b><span style=\"font-weight: 400;\"> \u2013 found on every corner, a handy postbox is ready to serve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ding Ding Green<\/b><span style=\"font-weight: 400;\"> \u2013 embodying resilience of over 120 years of transport heritage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Island Azure<\/b><span style=\"font-weight: 400;\"> \u2013 1,180km of coastline are painted in this glorious blue-green hue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dolphin Pink &#8211; <\/b><span style=\"font-weight: 400;\">our dolphins are bright pink and a rare treat to spot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Salted Egg Yolk<\/b><span style=\"font-weight: 400;\"> &#8211; within Hong Kong\u2019s signature dishes you\u2019ll find a heart of gold<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Neon Green<\/b><span style=\"font-weight: 400;\"> &#8211; the city never stops; it keeps going with green lights all the way<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skyline Blue<\/b><span style=\"font-weight: 400;\"> \u2013 inspired by the skies above the towers that line Victoria Harbour\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Water Bay Blue<\/b><span style=\"font-weight: 400;\"> \u2013 from the harbour and bays the azure waters lap gently on our shores<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Panda Black &amp; Panda White<\/b><span style=\"font-weight: 400;\"> \u2013 celebrating the joy of Hong Kong\u2019s beloved panda twins<\/span><\/li>\n<\/ul>\n<p><b>The Campaign Wordmark<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2796\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.13.51.png\" alt=\"\" width=\"1288\" height=\"440\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.13.51.png 1288w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.13.51-300x102.png 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.13.51-1024x350.png 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-09-01-at-08.13.51-768x262.png 768w\" sizes=\"(max-width: 1288px) 100vw, 1288px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the heart of the campaign is a distinctive visual identity. The <\/span><i><span style=\"font-weight: 400;\">Only in Hong Kong<\/span><\/i><span style=\"font-weight: 400;\"> logo fuses the electric glow of Hong Kong\u2019s neon street signs with the timeless imprint of a traditional Chinese signature seal.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This is a modern expression and a coming together of heritage and energy. At the base of this logo sits <\/span><i><span style=\"font-weight: 400;\">Asia\u2019s World City <\/span><\/i><span style=\"font-weight: 400;\">highlighting Hong Kong\u2019s status as a premier global destination where East meets West.<\/span><\/li>\n<\/ul>\n<p><b>A Fresh Global Voice<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curious, witty, and playful, the campaign\u2019s tone of voice embraces Hong Kong\u2019s unique personality and sense of drama. With tongue-in-cheek headlines such as, \u201c<\/span><i><span style=\"font-weight: 400;\">Here, every day is an event<\/span><\/i><span style=\"font-weight: 400;\">\u201d and \u201c<\/span><i><span style=\"font-weight: 400;\">It\u2019s where East meets best<\/span><\/i><span style=\"font-weight: 400;\">,\u201d the campaign highlights how even a simple, everyday encounter is infused with the energy of a grand occasion, charming visitors and inviting them to lean in, and experience the energy of the city.<\/span><\/li>\n<\/ul>\n<p><b>One Voice for Hong Kong\u2019s Tourism Industry<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Only in Hong Kong\u2019 gives the entire industry a shared platform to tell the city\u2019s story with confidence and creativity.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HKTB extends its gratitude to industry partners for their strong support, including the generous provision of media spaces and channels to amplify the campaign\u2019s reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By joining hands with our partners in travel, hospitality, dining, retail, events, aviation and different sectors of the industry, we will collectively turn global awareness into increased arrivals, higher visitor spending and stronger repeat visitation.<\/span><\/li>\n<\/ul>\n<p><b>Global Rollout Across Key Markets<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2782 size-medium\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/Outdoor-Poster-Mockup.jpg-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/Outdoor-Poster-Mockup.jpg-300x200.jpeg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/Outdoor-Poster-Mockup.jpg-1024x683.jpeg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/Outdoor-Poster-Mockup.jpg-768x512.jpeg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/Outdoor-Poster-Mockup.jpg-1536x1024.jpeg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/Outdoor-Poster-Mockup.jpg-2048x1365.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2762 \" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/16_LionDance_Adv-300x169.jpg\" alt=\"\" width=\"353\" height=\"199\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/16_LionDance_Adv-300x169.jpg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/16_LionDance_Adv-1024x576.jpg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/16_LionDance_Adv-768x432.jpg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/16_LionDance_Adv-1536x864.jpg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/16_LionDance_Adv-2048x1152.jpg 2048w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2775 size-medium\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/KV-Demo.jpg-300x169.jpeg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/KV-Demo.jpg-300x169.jpeg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/KV-Demo.jpg-1024x575.jpeg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/KV-Demo.jpg-768x432.jpeg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/KV-Demo.jpg-1536x863.jpeg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/KV-Demo.jpg-2048x1151.jpeg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2763 size-medium\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/19_Bicycle_Adv-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/19_Bicycle_Adv-300x169.jpg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/19_Bicycle_Adv-1024x576.jpg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/19_Bicycle_Adv-768x432.jpg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/19_Bicycle_Adv-1536x864.jpg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/06\/19_Bicycle_Adv-2048x1152.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The campaign will be rolled out in phases, starting with high-impact digital and social media platforms, followed by a broader mix of global and regional TVs, localised media channels and outdoor, across a total of 22 source markets, bringing the campaign into everyday consumer touchpoints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In parallel, HKTB will invite international KOLs, Mainland and overseas media, to experience the city firsthand, amplifying the campaign through authentic and credible voices.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Hong Kong Tourism Board (HKTB) launches \u2018Only in Hong Kong\u2019 (\u53ea\u5728\u9999\u6e2f), a new global campaign that redefines how the city is experienced and differentiating Hong Kong as Asia\u2019s World City. Moving beyond a place to see, the campaign reveals <a href=\"https:\/\/news.eloqasia.com\/?p=2754\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":2781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[567,566,1381],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hong Kong Tourism Board Unveils \u2018Only in Hong Kong\u2019 A New Global Campaign Celebrating a City You Don\u2019t Just See, But Feel - EloQ&#039;s Newsroom<\/title>\n<meta name=\"description\" content=\"The Hong Kong Tourism Board (HKTB) launches \u2018Only in Hong Kong\u2019 (\u53ea\u5728\u9999\u6e2f), a new global campaign that redefines how the city is experienced and differentiating Hong Kong as Asia\u2019s World City. Moving beyond a place to see, the campaign reveals Hong Kong made to be felt. By capturing the city\u2019s sights, sounds, and rich flavours, &#039;Only in Hong Kong&#039; reveals the true soul of the city, transforming everyday moments into lifelong memories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=2754\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hong Kong Tourism Board Unveils \u2018Only in Hong Kong\u2019 A New Global Campaign Celebrating a City You Don\u2019t Just See, But Feel - EloQ&#039;s Newsroom\" \/>\n<meta property=\"og:description\" content=\"The Hong Kong Tourism Board (HKTB) launches \u2018Only in Hong Kong\u2019 (\u53ea\u5728\u9999\u6e2f), a new global campaign that redefines how the city is experienced and differentiating Hong Kong as Asia\u2019s World City. Moving beyond a place to see, the campaign reveals Hong Kong made to be felt. 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