{"id":2725,"date":"2026-06-11T06:53:31","date_gmt":"2026-06-10T23:53:31","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2725"},"modified":"2026-09-01T07:10:32","modified_gmt":"2026-09-01T00:10:32","slug":"hktb-launches-new-summer-promotion-hong-kong-summer-fun-in-partnership-with-the-business-community-to-attract-overnight-visitors-and-boost-local-spending","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2725","title":{"rendered":"HKTB Launches New Summer Promotion \u201cHong Kong Summer Fun\u201d in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending"},"content":{"rendered":"

Opening Highlight Event \u201cSun Life Hong Kong International Dragon Boat Festival\u201d Celebrates 50<\/i><\/b>th<\/i><\/b> Golden Jubilee <\/i><\/b>Extended Duration with Comprehensive Upgrades<\/i><\/b><\/p>\n\n\n\n
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To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, \u201cHong Kong Summer Fun\u201d, which connects a series of citywide highlight events and enticing offers to energise the summer season. The HKTB will work with the business community to roll out a wide range of offers covering attractions, dining, transportation and shopping, enhancing Hong Kong\u2019s appeal as a summer destination, attracting more overnight visitors and boosting overall spending.<\/span><\/p>\n

Kicking off the summer season will be the 50th-anniversary edition of the \u201cSun Life Hong Kong International Dragon Boat Races\u201d, organised by the HKTB, co-organised by the Hong Kong China Dragon Boat Association (HKCDBA), and proudly title-sponsored by Sun Life. The event will be fully upgraded into the \u201cSun Life Hong Kong International Dragon Boat Festival\u201d and will debut at the Tsim Sha Tsui Promenade this month.<\/span><\/p>\n

HKTB Chairman Dr Peter Lam <\/b>said, \u201cThe summer holidays are a golden period for travel, and with a wave of mega events this summer, the HKTB is proud to present the new summer promotion \u2018Hong Kong Summer Fun\u2019, leveraging different events to strengthen promotion and partnering with the business community to roll out hundreds of thousands of offers covering attraction, dining, transport and shopping. We aim to attract more overnight visitors to Hong Kong and boost consumption across more sectors. As the headline international flagship event of \u2018Hong Kong Summer Fun\u2019, the \u2018Sun Life Hong Kong International Dragon Boat Festival\u2019 not only runs over a longer period, but also features a stronger race line-up and more vibrant entertainment programmes\u00a0 than in previous years, offering an experience found only in Hong Kong for locals and visitors, while showcasing Hong Kong\u2019s position as the Events Capital of Asia.\u201d<\/span><\/p>\n

Kicking Off the Summer Season: Sun Life Hong Kong International Dragon Boat Festival Debuts in an Upgraded Format<\/b><\/p>\n

\u3000\u3000HKCDBA Chairman Mr Arnold Chung <\/b>said<\/span>, \u201c<\/b>We are delighted to once again collaborate with the Hong Kong Tourism Board and witness this important milestone as the \u2018Sun Life Hong Kong International Dragon Boat Races\u2019 reach their 50th anniversary. This year\u2019s event introduces the \u201850th Anniversary Fishermen Invitational Cup\u2019 and the \u201850th Anniversary Championship\u2019, paying tribute to dragon boat racing while reflecting our commitment to preserving traditional culture and promoting the sustainable development of the sport. We will continue to advance dragon boat racing and showcase the unique charm of this traditional intangible cultural heritage to the world.\u201d<\/span><\/p>\n

\u3000\u3000 <\/span>Clement Lam, Chief Executive Officer of Sun Life Hong Kong<\/b>, said, \u201cSun Life is proud to serve as the title sponsor of the Sun Life Hong Kong International Dragon Boat Festival’ and the ‘Sun Life Hong Kong International Dragon Boat Races, in partnership with the Hong Kong Tourism Board. This iconic annual event brings together local communities and visitors from the Mainland and across the globe to celebrate a shared festive spirit, while inspiring people to live healthier lives.<\/span> As we journey toward our 135th year in Hong Kong, we remain committed to preserving and promoting the heritage of dragon boat racing. For 17 consecutive years, our continuous support for local dragon boat activities has been a testament to our core values of teamwork, unity, and striving forward. This year, we are taking it a step further by using the power of sport to unite communities in a more meaningful way, including sponsoring teams comprising cancer survivors and their families, as well as secondary school students, to bring renewed energy, hope and inspiration to our city.\u201d<\/span><\/p>\n

Over 220 Dragon Boat Teams from Around the World Compete in Victoria Harbour<\/b><\/p>\n

This year\u2019s races will be held on 27 to 28 June, with the number of participating teams, countries and regions higher than last year. Teams from 16 countries and regions will take part, including the Chinese Mainland, Canada, the United States, the United Kingdom, Australia, Malaysia, the Philippines, Singapore, South Korea, Thailand, Qatar and Indonesia. Over 220 teams and more than 4,500 athletes will compete in 21 races.<\/span><\/p>\n

Special \u201c50th Anniversary Fishermen Invitational Cup\u201d Preserves the Traditional Spirit of Dragon Boat Racing<\/b><\/p>\n

First held in 1976 by the then Hong Kong Tourist Association (the predecessor of the HKTB), the Hong Kong International Dragon Boat Races began as competitions among fishermen\u2019s dragon boats in the Shau Kei Wan Typhoon Shelter. They have since developed into a unique international mega event in Hong Kong, bringing together top teams from around the world in Victoria Harbour and integrating sport, culture and entertainment.\u00a0<\/span><\/p>\n

This year, the \u201c50th Anniversary Fishermen Invitational Cup\u201d has been introduced, inviting six local fishermen teams from areas such as Aberdeen and Chai Wan to compete using traditional wooden dragon boats. In addition, a new \u201c50th Anniversary Championship\u201d has been added, bringing together champions from nine major race categories to compete for the title of \u201cUltimate Dragon Boat Champion\u201d.<\/span><\/p>\n

Extended to 13 Days with Double the Dragon Boat Festival Excitement<\/b><\/p>\n

For the first time, the Dragon Boat Festival held at the Tsim Sha Tsui promenade will be extended to 13 days (19 June to 1 July), spanning from 19 June (Dragon Boat Festival) to 1 July to encourage visitors to stay longer and enjoy a cultural experience that blends tradition and modernity.<\/span><\/p>\n

The Avenue of Stars will feature a <\/span>Dragon Boat Food Lane and Beer Garden<\/b>, complemented by <\/span>four themed photo spots<\/b>: <\/span>Sun Life HK Dragon Boat Co-Creation Zone<\/b>, a 22-metre <\/span>traditional wooden dragon boat<\/b>; a <\/span>dragon boat-themed installation in collaboration with the new film <\/b>Minions & Monsters<\/i><\/b>; and a <\/span>Giant Coca-Cola\u00ae Bottle and Dragon Boat-themed Photo Spot<\/b>. Together, these elements offer a new festive experience for locals and visitors.<\/span><\/p>\n

The festival will also debut a series of intangible cultural heritage workshops, where visitors can experience activities such as fishing net plaiting, blown sugar making and lye rice dumpling making.\u00a0 Visitors can experience dragon boat racing through virtual reality (VR), using innovative technology to explore this traditional festival. On weekends and public holidays, the stage at <\/span>Beer Garden<\/b> will showcase a vibrant lineup of intangible cultural heritage performances, including Wing Chun, diabolo, ruan and guzheng. As evening falls, the atmosphere will come alive with a series of live music performances.\u00a0 In addition, a dedicated live broadcast viewing zone will allow both the public and visitors to watch the thrilling action of the Victoria Harbour races up close. (Please refer to the appendix for details.)<\/span><\/p>\n

The Sun Life Hong Kong International Dragon Boat Festival has received support from 14 sponsors. The HKTB has also partnered with the Tsim Sha Tsui East Property Developers Association, collaborating with over 30 shops to roll out hotel, dining and shopping offers during the festival period to boost spending in the area.<\/span><\/p>\n

\u201cHong Kong Summer Fun\u201d Offers Hundreds of Thousands of Deals to Attract Overnight Visitors and Boost Spending<\/b><\/p>\n

Exclusive Travel Packages Featuring Attraction Tickets and Transport Discounts<\/b><\/p>\n

During the \u201cHong Kong Summer Fun\u201d promotion period, the HKTB will collaborate with Trip.com Group, the Quality Tourism Services Association (QTSA), the Hong Kong Retail Management Association (HKRMA), Alipay, and various merchants to launch \u201cSummer Deals\u201d, offering hundreds of thousands of offers.<\/span><\/p>\n

The offers start the moment visitors begin planning their trip to Hong Kong. The HKTB will partner with Trip.com Group to launch promotions worth over HK$20 million, covering 19 local attractions and three transport operators. From 15 June to 31 August, visitors who book hotels in Hong Kong via Trip.com or Ctrip for the period from 1 July to 14 September, with a single transaction of HK$1,500 or above, will enjoy double rewards: one attraction ticket offer and one public transport offer of choice, with discounts of up to 50 per cent. The promotions cover a wide range of popular travel products, including the Peak Tram, theme parks, the Hong Kong Observation Wheel, Noah\u2019s Ark tickets, as well as round-trip Airport Express tickets and bus day passes. After booking, visitors can redeem the offers directly through the platform, with redemption valid for two weeks from the hotel reservation date. Each Trip.com and Ctrip account can redeem the offer once, on a first-come, first-served basis while stocks last.<\/span><\/p>\n

Multiple In-Town Spending Rewards and Half-Price Deals<\/b><\/p>\n

From 1 July to 31 August, the HKTB will collaborate with AlipayHK, Alipay and Alipay+, leveraging Alipay\u2019s vast Chinese Mainland and Alipay+\u2019s international partner e-wallet user base. Visitors simply need to scan designated QR codes at nearly 100 participating shopping malls across Hong Kong\u2014including Central Market, Hysan Place, ifc mall, Hong Kong International Airport, K11, Mira Place, New Town Plaza, Olympian City, Peak Galleria, SOGO, Stanley Plaza, Times Square, Windsor House, and more\u2014to join the activity and receive a random spending reward of up to HK$500 or RMB 500, which can be used at any merchant displaying the AlipayHK, Alipay or Alipay+\u00a0 payment acceptance mark..<\/span><\/p>\n

At the same time, the HKTB will partner with the QTSA and the HKRMA to roll out a citywide series of offers. Arriving visitors can enjoy shopping and dining discounts of up to 50 per cent at various merchants, with some offers also available to locals. Details will be announced later.<\/span><\/p>\n

\u201cHong Kong Summer Fun\u201d covers cultural, entertainment, sports, and music programmes, including Hong Kong ICH Month, the Chinese Culture Festival, the Hong Kong Football Festival, the Football Summit, the Volleyball Nations League Hong Kong, the Fencing World Championships 2026 Hong Kong, China, the FIDE World Team Rapid and Blitz Chess Championships, and Hong Kong Reunification Raceday. To help visitors plan their itineraries, the HKTB has consolidated Hong Kong\u2019s summer mega events and promotional offers on its Discover Hong Kong website under the \u201cHong Kong Summer Fun\u201d information platform\u00a0<\/span><\/p>\n

(<\/span>https:\/\/www.discoverhongkong.com\/eng\/events\/summer-fun.html<\/span><\/a>), <\/span>allowing locals and visitors to access event and offer details in one place and easily enjoy a vibrant summer experience in Hong Kong.<\/span><\/p>\n\n\n\n\n\n\n\n\n
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(1<\/span>st<\/span> row) Dr Peter Lam, Chairman of HKTB (middle); (fourth from left to first from left) Ms JoJo Chan, Chairman of QTSA; Mrs Annie Tse Yau, Chairman of HK Retail Management Association; Mr Edison Chen, Vice President Destination Marketing & Strategic Alliances of Trip.com Group; and Mr Simon Leung, Deputy Chief Executive of AlipayHK; (fourth from right to first from right) Mr Kenny Lo, President of the HKCDBA; Mr Clement Lam, CEO of Sun Life Hong Kong Limited; Mr Anthony Lau, Executive Director of HKTB; and Mr Arnold Chung, Chairman of the HKCDBA.\u00a0<\/span><\/em><\/p>\n

(From left to right, 2nd row) Ms Natalie Yeung, Director of Sales and New Business of Aqualuna; Mr Stephen Y.W. Chau, Gerenal Manager of Star Ferry Limited; Mr John Zheng, Deputy General Manager of Oriental Pearl Harbour Cruise & Hong Kong Water Taxi Harbour Cruise; Mr James Tung, Managing Director of Ngong Ping 360 Limited; Ms Rosalind Siu, Executive Director, Sales, Marketing & Entertainment of Ocean Park Corporation; Mr Roger Ma, Operations Director of Citybus Limited; Mr Wallace Li, Director of Racecourse Management of The Hong Kong Jockey Club; Ms Emily Cheung, Commercial Director of The Kowloon Motor Bus Co. (1933); Ms Anita Lai, Vice President, Communications and Public Affairs of Hong Kong Disneyland Resort; Mr David Chow, General Manager of Peak Tramways Company, Limited; Mr Matthew Pine, Deputy General Manager of Hong Kong Ma Wan Park Noah\u2019s Ark; Mr Chi Ho Law, General Manager of Hong Kong Observation Wheel; Mr Kenny Chan, General Manager of Seayou Explorer Travel Limited; Mr Wade Chang, General Manager of Merlin Entertainments.<\/span><\/em><\/p>\n

(From left to right, 3<\/span>rd<\/span> row) Ms Carol <\/span>Pak<\/span>, Director, Group Project of Lamma Fisherfolk’s Village; Mr Jeremy Lam, Senior Manager, Business Development of Monopoly Dreams; Ms. Vivien Chung, Chief Manager – PR & Promotions of Hutchison Property Group Limited; Ms Angela Kwan, General Manager \u2013 Marketing of Eagle Property Management (CP) Limited; Ms Cris Fung, General Manager – Retail Marketing and Customer Relations Leasing Department of Sun Hung Kai Real Estate Agency Limited; Mr Alan Chan, Chief Operations Officer of Miramar Group; Mr Waylon Wu, Assistant General Manager of Leasing Marketing and Promotions of Sino Group; Ms Rachel Yuen\u200b, Deputy General Manager \u2013 Marketing of Hang Lung Properties Limited\u200b; Ms Ellen Chan, Assistant General Manager, Marketing of Henderson Leasing Agency Limited; Ms Joyce Lam, Assistant General Manager – Marketing (HK) of Link Asset Management; Mrs Alice Law, Managing Director of Joypolis Hong Kong; Ms Mandy Kwok, Senior Manager, Commercial of Big Bus Tours.<\/span><\/em><\/td>\n<\/tr>\n

\"\"<\/em><\/td>\n<\/tr>\n
Dr Peter Lam, HKTB Chairman (left), Mr Clement Lam, Sun Life Hong Kong Limited CEO (middle) and Mr Kenny Lo, President of the HKCDBA (right)officiate at the launch ceremony of the \u201c2026 Sun Life Hong Kong International Dragon Boat Festival\u201d.<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/em><\/td>\n<\/tr>\n
(1<\/span>st<\/span> row) Dr Peter Lam, Chairman of HKTB (second from left); Mr Clement Lam, CEO of Sun Life Hong Kong Limited (middle); Mr Kenny Lo, President of the HKCDBA (second from right); Mr Anthony Lau, Executive Director of HKTB (first from left); and Mr Arnold Chung, Chairman of the HKCDBA (first from right)\u00a0<\/span><\/em><\/p>\n

(From left to right, 2<\/span>nd<\/span> row) Ms Jobbie Cheung, Senior Manager, Business Development and Operations of AOS Management HK Limited; Ms Prudence Fung, Global Marketing Director of Airdry Apparel; Ms Christine Lee, Director of Sales & Marketing of New World Millennium Hong Kong Hotel; Mr Frank Zhao, General Manager of Luckin Coffee Hong Kong Operations Limited; Mr Kenneth Kwok, Marketing Director of San Miguel Brewery Hong Kong Limited; Mr Patrick So, Chief Operating Officer, Branded Products, Cakes & Bakery (Mainland China) of Hong Kong Maxim’s Group; Mr Xu Shengcheng, Head of Branding and Communications of Huatai International; Mr Waylon Wu, Assistant General Manager of Leasing Marketing and Promotions of Sino Group; Mr Daniel So, Manager, Sustainability & Community of Swire Coca-Cola HK; Mr Kay Kam, Area Sales Lead of Zespri International Limited; Mr. Ken Chow, Assistant Vice President \u2013 Rooms Operations of Regal Hotels International Limited and Cluster General Manager of Regal Hongkong Hotel and Regal Kowloon Hotel; Ms Anita Cheung, General Manager of Universal Pictures (Hong Kong) Limited; Ms Cheung Pik Yin, Melissa, Television & Corporate Businesses, Controller (TV) of Radio Television Hong Kong.<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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<\/em> \u201cSun Life Hong Kong International Dragon Boat Festival\u201d Key Visual<\/em><\/figcaption><\/figure>\n
\"\"
<\/em> \u201cHong Kong Summer Fun\u201d Key Visual<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Opening Highlight Event \u201cSun Life Hong Kong International Dragon Boat Festival\u201d Celebrates 50th Golden Jubilee Extended Duration with Comprehensive Upgrades To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, \u201cHong Kong Read More …<\/a><\/p>\n","protected":false},"author":76,"featured_media":2722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[808,567,1374],"yoast_head":"\nHKTB Launches New Summer Promotion \u201cHong Kong Summer Fun\u201d in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending - EloQ's Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=2725\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HKTB Launches New Summer Promotion \u201cHong Kong Summer Fun\u201d in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending - 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