{"id":2665,"date":"2026-07-04T23:35:16","date_gmt":"2026-07-04T16:35:16","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2665"},"modified":"2026-08-29T23:40:07","modified_gmt":"2026-08-29T16:40:07","slug":"viettel-extends-decade-long-reign-at-no-1-surpassing-7-9-billion-in-brand-value","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2665","title":{"rendered":"Viettel extends decade-long reign at No.1, surpassing $7.9 billion in brand value"},"content":{"rendered":"<p><b><i>New data from Brand Finance reveals Vietnam\u2019s top 100 brands leap 11% to $43 billion in 2026<\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\">Viettel Group defends its\u00a0spot\u00a0as\u00a0Vietnam\u2019s\u00a0most valuable brand, valued at $7.9 billion<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Bao Viet\u00a0emerges\u00a0as\u00a0the nation\u2019s\u00a0strongest\u00a0brand\u00a0with a\u00a0Brand Strength Index\u00a0score of 96\/100<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Vietjet is the fastest-growing Vietnamese brand ranked with an 117% brand value surge<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Green SM accelerates global ambitions with India and Kazakhstan launch and $635 million brand debut<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">VPBank nears $1 billion brand value milestone following strong IPO-driven market confidence<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Viettel Group leads in Sustainability Perceptions Value; Vinhomes has the highest positive gap value<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2662 size-large\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-1024x1024.png 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-300x300.png 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-150x150.png 150w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-768x768.png 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-1536x1536.png 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2026\/08\/Top-10-Most-Valuable-and-Top-10-Strongest-Brands-Vietnam-100-2026-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>HO CHI MINH, 2 July 2026<\/b><span style=\"font-weight: 400;\"> \u2013 Vietnam\u2019s top 100 brands\u00a0account for\u00a0USD43 billion in combined value in 2026, recording a\u00a011% increase from the previous year, according to the <\/span><a href=\"https:\/\/brandirectory.com\/reports\/vietnam\"><span style=\"font-weight: 400;\">Vietnam 100 2026 report<\/span><\/a><span style=\"font-weight: 400;\"> from Brand Finance, the world&#8217;s leading brand valuation consultancy. After expanding by 8% in 2025,\u00a0Vietnam\u2019s\u00a0GDP growth is expected to moderate between 6% and 7% in 2026, reflecting a more sustainable pace of development. Notable industries this year include airlines (up 79%), healthcare services (up 76%), and banking (up 13%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Vietnam 100 2026 report offers a detailed analysis of sectors such as airlines, banking, real estate and retail sectors, highlighting leading brands and their achievements. The banking sector continues to build on its 2025 digital momentum, with brands such as <\/span><b>VietinBank<\/b><span style=\"font-weight: 400;\"> and <\/span><b>MB<\/b><span style=\"font-weight: 400;\"> distinguishing themselves through ongoing digital transformation across their operations.<\/span><\/p>\n<p><b>Viettel Group <\/b><span style=\"font-weight: 400;\">(brand value up\u00a07% to USD7.9 billion)\u00a0defends its spot as the\u00a0most valuable Vietnamese brand\u00a0for the\u00a011<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">\u00a0consecutive year.\u00a0The brand\u2019s\u00a0growth can be\u00a0largely attributed\u00a0to\u00a0their steady\u00a0expansion in\u00a0the\u00a0core telecommunications business. Following closely behind, <\/span><b>Vinamilk\u00a0<\/b><span style=\"font-weight: 400;\">(brand value\u00a0at\u00a0USD2.6 billion) is the second most valuable Vietnamese brand supported by recovering domestic demand and continued expansion in international markets. <\/span><b>Vietjet\u00a0<\/b><span style=\"font-weight: 400;\">(brand value up 117% to USD906 million) is Vietnam\u2019s fastest growing brand as well as the fastest growing global airline brand in 2026, according to the Brand Finance <\/span><a href=\"https:\/\/brandirectory.com\/reports\/airlines\"><span style=\"font-weight: 400;\">Airlines 50 report<\/span><\/a><span style=\"font-weight: 400;\">. The brand\u2019s impressive growth is primarily driven by the expansion of international routes linking Vietnam to key markets such as Australia, India, Indonesia, Kazakhstan, and Russia.<\/span><\/p>\n<p><b>Bao Viet\u00a0<\/b><span style=\"font-weight: 400;\">(brand value up 22% to USD735 million) emerges as Vietnam\u2019s strongest brand in 2026, achieving a Brand Strength Index (BSI) score of\u00a096\/100\u00a0and an AAA+ brand strength rating. According to Brand Finance\u2019s market research data, its customer-centric approach and improvements in service quality supported the brand\u2019s performance, enabling it to move up two positions in the brand strength ranking from 2025.\u00a0<\/span><\/p>\n<p><b>Vinpearl\u00a0<\/b><span style=\"font-weight: 400;\">(brand value up\u00a086% to USD381 million) drops down one rank and is Vietnam\u2019s second strongest brand, showcasing a BSI score of 95.4\/100 and an AAA+ brand strength rating. This was driven by strong customer recognition within the hospitality sector, although its position softened slightly amid intensified competition from higher-frequency sectors such as banking, where brands benefit from more regular customer engagement.<\/span><\/p>\n<p><b>Vietcombank<\/b><span style=\"font-weight: 400;\"> (brand value up 7% to USD2.5 billion) ranks as Vietnam\u2019s third most valuable brand, third strongest brand and the strongest banking brand globally in 2026, achieving a BSI score of 95.3\/100 and retaining its AAA+ brand strength rating, underpinned by its strength in cross-border payments, and foreign exchange. The banking brand\u2019s strategic direction reflects a clear emphasis on strengthening institutional trust and maintaining a premium positioning within the sector, particularly as competition intensifies and the banking landscape becomes more digitally and commercially diversified.<\/span><\/p>\n<p><b>Alex Haigh, Managing Director Asia Pacific, Brand Finance, <\/b><span style=\"font-weight: 400;\">commented:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe 2026 ranking highlights a two-speed brand economy in Vietnam. Established leaders like <\/span><\/i><b><i>Viettel Group<\/i><\/b><i><span style=\"font-weight: 400;\"> and <\/span><\/i><b><i>Vietcombank<\/i><\/b><i><span style=\"font-weight: 400;\"> continue to anchor value through scale and consistency, while high-growth sectors such as aviation, led by <\/span><\/i><b><i>Vietjet<\/i><\/b><i><span style=\"font-weight: 400;\">, are capturing renewed demand. This contrast illustrates how both stability and expansion are now shaping brand performance. Furthermore, <\/span><\/i><b><i>MB<\/i><\/b><i><span style=\"font-weight: 400;\"> and <\/span><\/i><b><i>BIDV<\/i><\/b><i><span style=\"font-weight: 400;\">\u2019s evolving banking models, and <\/span><\/i><b><i>Vinhomes\u2019<\/i><\/b><i><span style=\"font-weight: 400;\"> integrated urban ecosystems all demonstrate how strategic transformation, not just scale, is driving Vietnam\u2019s brand value in 2026.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The Vietnamese brand to watch for 2026 is <\/span><b>Green SM <\/b><span style=\"font-weight: 400;\">(new entrant at USD635 million), as it has rapidly emerged as one of Southeast Asia\u2019s leading electric mobility brands. Backed by Vingroup and VinFast, the company is expanding its international footprint under the unified Green SM identity, recently entering India as its fifth overseas market and achieving a Brand Strength Index (BSI) score of 58\/100 with an A brand strength rating. Building on its leadership in Vietnam\u2019s electric ride-hailing sector, Green SM continues to strengthen its presence across Asia through strategic partnerships, market expansion, and the development of a technology-driven, zero-emission transportation ecosystem, with further launches planned in Europe and the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A notable brand in the Vietnam 100 2026 report is <\/span><b>VPBank <\/b><span style=\"font-weight: 400;\">(brand value up 41% to USD995 million). The banking brand climbs two ranks to 11<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> most valuable brand this year. VPBank\u2019s sharp increase in market capitalisation was primarily driven by positive developments surrounding VPBank\u2019s IPO plans. The announcement that VPBank intends to proceed with a fourth-quarter listing directly triggered a significant surge in share price, with the bank continuing to trade at elevated levels thereafter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 2026 Sustainability Perceptions Index highlights how leading Vietnamese brands are converting ESG commitments into tangible brand value. <\/span><b>Viettel Group<\/b><span style=\"font-weight: 400;\"> leads on Sustainability Perceptions Value, while <\/span><b>Vinamilk<\/b><span style=\"font-weight: 400;\"> stands out on social impact, and <\/span><b>Vinhomes<\/b><span style=\"font-weight: 400;\"> shows strong upside potential in shaping perceptions. Meanwhile, <\/span><b>Vietnam Airlines<\/b><span style=\"font-weight: 400;\"> reflects the growing importance of ESG integration across high-emission sectors.<\/span><\/p>\n<p><b>Note to Editors\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every year, leading brand valuation consultancy Brand Finance puts 6,000 of the world\u2019s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The Vietnam\u2019s top 100 most valuable and strongest brands are included in the <\/span><a href=\"https:\/\/brandirectory.com\/reports\/vietnam\"><span style=\"font-weight: 400;\">Brand Finance Vietnam 100 2026 report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand\u2019s performance on intangible measures relative to its competitors. The full ranking, additional insights, charts, more information about the methodology, and definitions of key terms are available in the <\/span><a href=\"https:\/\/brandirectory.com\/reports\/vietnam\"><span style=\"font-weight: 400;\">Brand Finance Vietnam 100 2026 report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Media Contacts\u00a0<\/b><\/p>\n<p><a href=\"mailto:press@brandfinance.com\"><span style=\"font-weight: 400;\">press@brandfinance.com<\/span><\/a><span style=\"font-weight: 400;\">\u202f\u202f\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gayathri\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">T: +65 6016 8330\u00a0\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"mailto:g.saravanakumar@brandfinance.com\"><span style=\"font-weight: 400;\">g.saravanakumar@brandfinance.com<\/span><\/a><\/p>\n<p><b>About Brand Finance\u00a0<\/b><\/p>\n<p><a href=\"http:\/\/www.brandfinance.com\/\"><span style=\"font-weight: 400;\">Brand Finance<\/span><\/a><span style=\"font-weight: 400;\"> is the world\u2019s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on over 6,000 brands, surveying more than 150,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database \u2013 the largest brand value database in the world \u2013 Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics, compliant with ISO 20671.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.\u00a0<\/span><\/p>\n<p><b>Disclaimer<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable if the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any individual, government, or organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data presented in this study form part of Brand Finance&#8217;s proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data from Brand Finance reveals Vietnam\u2019s top 100 brands leap 11% to $43 billion in 2026 Viettel Group defends its\u00a0spot\u00a0as\u00a0Vietnam\u2019s\u00a0most valuable brand, valued at $7.9 billion Bao Viet\u00a0emerges\u00a0as\u00a0the nation\u2019s\u00a0strongest\u00a0brand\u00a0with a\u00a0Brand Strength Index\u00a0score of 96\/100 Vietjet is the fastest-growing Vietnamese <a href=\"https:\/\/news.eloqasia.com\/?p=2665\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":2663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1320,22,1376,602,1377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viettel extends decade-long reign at No.1, surpassing $7.9 billion in brand value - EloQ&#039;s Newsroom<\/title>\n<meta name=\"description\" content=\"New data from Brand Finance reveals Vietnam\u2019s top 100 brands leap 11% to $43 billion in 2026. Viettel Group defends its\u00a0spot\u00a0as\u00a0Vietnam\u2019s\u00a0most valuable brand, valued at $7.9 billion. Bao Viet\u00a0emerges\u00a0as\u00a0the nation\u2019s\u00a0strongest\u00a0brand\u00a0with a\u00a0Brand Strength Index\u00a0score of 96\/100...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=2665\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viettel extends decade-long reign at No.1, surpassing $7.9 billion in brand value - EloQ&#039;s Newsroom\" \/>\n<meta property=\"og:description\" content=\"New data from Brand Finance reveals Vietnam\u2019s top 100 brands leap 11% to $43 billion in 2026. Viettel Group defends its\u00a0spot\u00a0as\u00a0Vietnam\u2019s\u00a0most valuable brand, valued at $7.9 billion. 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