{"id":2507,"date":"2026-06-08T09:49:56","date_gmt":"2026-06-08T02:49:56","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2507"},"modified":"2026-06-12T14:42:42","modified_gmt":"2026-06-12T07:42:42","slug":"infobip-noi-gi-ve-xu-huong-giao-tiep-da-kenh-qua-38-nghin-ty-tin-nhan-trong-20-nam","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2507","title":{"rendered":"Infobip n\u00f3i g\u00ec v\u1ec1 xu h\u01b0\u1edbng giao ti\u1ebfp \u0111a k\u00eanh qua 3,8 ngh\u00ecn t\u1ef7 tin nh\u1eafn trong 20 n\u0103m?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">628 t\u1ef7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trong n\u0103m 2025 cho th\u1ea5y xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch sang tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i, v\u1edbi l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc \u1edf Vi\u1ec7t Nam qua WhatsApp t\u0103ng 437% v\u00e0 Viber t\u0103ng 33%.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00e1m m\u00e2y AI to\u00e0n c\u1ea7u Infobip v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o <\/span><i><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng nh\u1eafn tin n\u0103m 2026,<\/span><\/i><span style=\"font-weight: 400;\"> ghi nh\u1eadn m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh h\u00ecnh giao ti\u1ebfp gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. B\u00e1o c\u00e1o d\u1ef1a tr\u00ean 628 t\u1ef7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i trong n\u0103m 2025, c\u00f9ng v\u1edbi d\u1eef li\u1ec7u t\u1eeb 3,8 ngh\u00ecn t\u1ef7 tin nh\u1eafn trong su\u1ed1t 20 n\u0103m, \u0111\u00e3 t\u1ed5ng h\u1ee3p qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1ecbch t\u1eeb m\u00f4 h\u00ecnh giao ti\u1ebfp m\u1ed9t k\u00eanh sang \u0111a k\u00eanh (omnichannel) c\u00f3 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1ed7 tr\u1ee3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u to\u00e0n c\u1ea7u cho th\u1ea5y xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd sang c\u00e1c k\u00eanh giao ti\u1ebfp h\u1ed9i tho\u1ea1i, v\u1edbi l\u01b0u l\u01b0\u1ee3ng RCS t\u0103ng g\u1ea5p 4 l\u1ea7n tr\u00ean to\u00e0n c\u1ea7u, trong khi WhatsApp chi\u1ebfm 91% t\u1ed5ng t\u01b0\u01a1ng t\u00e1c AI h\u1ed9i tho\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng, d\u00f9 SMS v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u1edbi 62% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng tin nh\u1eafn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC), t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c t\u0103ng 106% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, nh\u1edd s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a nhi\u1ec1u k\u00eanh giao ti\u1ebfp. Trong \u0111\u00f3, email t\u0103ng 233%, RCS t\u0103ng 516% v\u00e0 tin nh\u1eafn qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u0103ng 150%. Ng\u00e0nh b\u00e1n l\u1ebb &amp; th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t v\u1edbi 369%, trong khi l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh v\u00e0 fintech t\u0103ng 13% so v\u1edbi n\u0103m 2024. C\u00e1c ng\u00e0nh nh\u01b0 truy\u1ec1n th\u00f4ng &amp; gi\u1ea3i tr\u00ed v\u00e0 c\u00f4ng ngh\u1ec7 &amp; ph\u1ea7n m\u1ec1m c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng giao ti\u1ebfp \u0111a k\u00eanh ti\u1ebfp t\u1ee5c t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd. D\u1eef li\u1ec7u t\u1eeb Infobip cho th\u1ea5y l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c qua WhatsApp t\u0103ng 437% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, Viber t\u0103ng 33%, trong khi tin nh\u1eafn qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u0103ng 155%. C\u00e1c n\u1ec1n t\u1ea3ng chat kh\u00e1c c\u0169ng ghi nh\u1eadn m\u1ee9c t\u0103ng 22%, ph\u1ea3n \u00e1nh nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/span><\/p>\n<p><b>Nh\u1eefng th\u00f4ng tin ch\u00ednh:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agentic AI<\/b><span style=\"font-weight: 400;\"> \u0111ang m\u1edf ra b\u01b0\u1edbc ti\u1ebfn ti\u1ebfp theo trong kinh doanh h\u1ed9i tho\u1ea1i. V\u01b0\u1ee3t xa chatbot truy\u1ec1n th\u1ed1ng, c\u00e1c c\u00f4ng c\u1ee5 AI hi\u1ec7n nay c\u00f3 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh t\u1ef1 \u0111\u1ed9ng theo m\u1ee5c ti\u00eau \u0111\u1ec1 ra, v\u00e0 qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giao ti\u1ebfp \u0111\u01a1n k\u00eanh kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u.<\/b><span style=\"font-weight: 400;\"> N\u1ebfu c\u00e1ch \u0111\u00e2y 10 n\u0103m, 73% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb m\u1ed9t k\u00eanh duy nh\u1ea5t, th\u00ec \u0111\u1ebfn n\u0103m 2025 con s\u1ed1 n\u00e0y ch\u1ec9 c\u00f2n 2,3%, khi 98% t\u01b0\u01a1ng t\u00e1c \u0111\u00e3 di\u1ec5n ra tr\u00ean nhi\u1ec1u k\u00eanh giao ti\u1ebfp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>RCS tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh t\u1ea1i nhi\u1ec1u khu v\u1ef1c.<\/b><span style=\"font-weight: 400;\"> B\u00ean c\u1ea1nh s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1edf B\u1eafc M\u1ef9, khu v\u1ef1c M\u1ef9 Latinh ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ee9c t\u0103ng g\u1ea5p 7 l\u1ea7n v\u00e0 t\u0103ng g\u1ea5p 5 l\u1ea7n \u1edf khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u1ec1 giao ti\u1ebfp h\u1ed9i tho\u1ea1i, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<p><b>\u00d4ng Ante Pamukovi\u0107, Gi\u00e1m \u0111\u1ed1c Doanh thu c\u1ee7a Infobip, cho bi\u1ebft<\/b><span style=\"font-weight: 400;\">: \u201cNh\u1eefng d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u nh\u00e2n d\u1ecbp k\u1ef7 ni\u1ec7m 20 n\u0103m \u0111\u00e3 mang \u0111\u1ebfn cho ch\u00fang t\u00f4i m\u1ed9t g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng \u1edf b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y k\u1ef7 nguy\u00ean c\u1ee7a nh\u1eefng th\u00f4ng b\u00e1o \u0111\u01a1n gi\u1ea3n \u0111\u00e3 kh\u00e9p l\u1ea1i. T\u1ea5t c\u1ea3 \u0111ang chuy\u1ec3n sang m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng h\u01a1n, n\u01a1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 WhatsApp, RCS, email v\u00e0 tin nh\u1eafn gi\u1ecdng n\u00f3i. T\u01b0\u01a1ng lai giao ti\u1ebfp s\u1ebd thu\u1ed9c v\u1ec1 h\u1ed9i tho\u1ea1i \u0111a k\u00eanh (omnichannel) v\u00e0 c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi Agentic AI. Trong b\u1ed1i c\u1ea3nh nh\u01b0 v\u1eady, Infobip s\u1ebd l\u00e0 n\u01a1i cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean \u0111\u00fang k\u00eanh, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c 20 n\u0103m \u0111\u1ed5i m\u1edbi, vi\u1ec7c ra m\u1eaft b\u00e1o c\u00e1o <\/span><i><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng nh\u1eafn tin n\u0103m 2026<\/span><\/i><span style=\"font-weight: 400;\"> c\u0169ng m\u1edf \u0111\u01b0\u1eddng cho giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a Infobip, v\u1edbi m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y t\u1ef1 \u0111\u1ed9ng h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi v\u1eadn h\u00e0nh b\u1eb1ng AI th\u00f4ng qua n\u1ec1n t\u1ea3ng AgentOS m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, vui l\u00f2ng truy c\u1eadp:<\/span><a href=\"https:\/\/www.infobip.com\/messaging-trends-report\"> <span style=\"font-weight: 400;\">https:\/\/www.infobip.com\/messaging-trends-report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><span class=\"TextRun BCX4 SCXP151599404\" lang=\"VI-VN\" xml:lang=\"VI-VN\" data-scheme-color=\"@1A1A1A,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX4 SCXP151599404\">Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ph\u00e1t h\u00e0nh b\u1edfi\u00a0<\/span><\/span><span class=\"TextRun BCX4 SCXP151599404\" lang=\"VI-VN\" xml:lang=\"VI-VN\" data-scheme-color=\"@0070C0,,\" data-usefontface=\"true\" data-hyperlinkhascustomcolor=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX4 SCXP151599404\"><a class=\"Hyperlink BCX4 SCXP151599404\" href=\"https:\/\/www.eloqasia.com\/vi\/\" target=\"_blank\" rel=\"noopener noreferrer\">EloQ Communications<\/a>\u00a0<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>628 t\u1ef7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trong n\u0103m 2025 cho th\u1ea5y xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch sang tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i, v\u1edbi l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc \u1edf Vi\u1ec7t Nam qua WhatsApp t\u0103ng 437% v\u00e0 Viber t\u0103ng 33%. <a href=\"https:\/\/news.eloqasia.com\/?p=2507\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":2508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1337,1336,591,1339,1338],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infobip n\u00f3i g\u00ec v\u1ec1 xu h\u01b0\u1edbng giao ti\u1ebfp \u0111a k\u00eanh qua 3,8 ngh\u00ecn t\u1ef7 tin nh\u1eafn trong 20 n\u0103m? - EloQ&#039;s Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=2507\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infobip n\u00f3i g\u00ec v\u1ec1 xu h\u01b0\u1edbng giao ti\u1ebfp \u0111a k\u00eanh qua 3,8 ngh\u00ecn t\u1ef7 tin nh\u1eafn trong 20 n\u0103m? - EloQ&#039;s Newsroom\" \/>\n<meta property=\"og:description\" content=\"628 t\u1ef7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trong n\u0103m 2025 cho th\u1ea5y xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch sang tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i, v\u1edbi l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc \u1edf Vi\u1ec7t Nam qua WhatsApp t\u0103ng 437% v\u00e0 Viber t\u0103ng 33%. 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