{"id":2466,"date":"2026-02-01T11:46:33","date_gmt":"2026-02-01T04:46:33","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2466"},"modified":"2026-02-24T09:32:55","modified_gmt":"2026-02-24T02:32:55","slug":"rakuten-viber-bat-tay-voi-doubleverify-tang-cuong-toi-uu-hoa-hieu-suat-va-vi-tri-hien-thi-quang-cao","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2466","title":{"rendered":"RAKUTEN VIBER B\u1eaeT TAY V\u1edaI DOUBLEVERIFY T\u0102NG C\u01af\u1edcNG T\u1ed0I \u01afU H\u00d3A HI\u1ec6U SU\u1ea4T V\u00c0 V\u1eca TR\u00cd HI\u1ec2N TH\u1eca QU\u1ea2NG C\u00c1O"},"content":{"rendered":"

Vi\u1ec7t Nam, ng\u00e0y 14 th\u00e1ng 01 n\u0103m 2026<\/b> \u2013 <\/span>Rakuten Viber<\/span><\/a> ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi <\/span>DoubleVerify<\/span><\/a> nh\u1eb1m n\u00e2ng cao t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p trong \u1ee9ng d\u1ee5ng Viber.<\/span><\/p>\n

Hi\u1ec7n nay, h\u00e0ng ch\u1ee5c ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u \u0111ang s\u1eed d\u1ee5ng Viber \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng qua qu\u1ea3ng c\u00e1o. C\u00f4ng ngh\u1ec7 c\u1ee7a DoubleVerify cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo d\u00f5i v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, nh\u1eadn di\u1ec7n, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p nh\u1eefng d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Nh\u1edd s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Viber c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3. Gi\u1ea3i ph\u00e1p n\u00e0y gi\u00fap b\u1ea3o v\u1ec7 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh nh\u1eefng lo ng\u1ea1i v\u1ec1 gian l\u1eadn qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb ng\u00e0y c\u00e0ng gia t\u0103ng tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o s\u1ed1.<\/span><\/p>\n

Theo c\u00e1c th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y t\u1eeb DV Fraud Lab, l\u01b0u l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ee3p l\u1ec7 do bot t\u1ea1o ra \u0111\u00e3 t\u0103ng<\/span> 86%<\/span><\/a>. C\u00f9ng v\u1edbi \u0111\u00f3,<\/span> 6 trong 10 nh\u00e0 qu\u1ea3ng c\u00e1o<\/span><\/a> cho bi\u1ebft m\u1ed1i quan t\u00e2m l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd l\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u v\u00e0 trong b\u1ed1i c\u1ea3nh n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o. Tr\u01b0\u1edbc th\u1ef1c t\u1ebf n\u00e0y, vi\u1ec7c Rakuten Viber h\u1ee3p t\u00e1c v\u1edbi DoubleVerify \u0111\u01b0\u1ee3c xem l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tri\u1ec3n khai trong m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Theo \u00f4ng Jean-Marc Alomassor, Gi\u00e1m \u0111\u1ed1c C\u1ea5p cao ph\u1ee5 tr\u00e1ch Gi\u1ea3i ph\u00e1p Qu\u1ea3ng c\u00e1o t\u1ea1i Rakuten Viber, chia s\u1ebb:<\/span> \u201cB\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 lu\u00f4n l\u00e0 tr\u1ecdng t\u00e2m trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Rakuten Viber. S\u1ef1 h\u1ee3p t\u00e1c v\u1edbi DoubleVerify mang l\u1ea1i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ef1 y\u00ean t\u00e2m khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch, v\u1edbi s\u1ef1 tin t\u01b0\u1edfng r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i trong m\u00f4i tr\u01b0\u1eddng an to\u00e0n, minh b\u1ea1ch v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng th\u1ef1c ch\u1ea5t.\u201d<\/span><\/i><\/p>\n

\u00d4ng David Goddard, Ph\u00f3 Ch\u1ee7 t\u1ecbch C\u1ea5p cao ph\u1ee5 tr\u00e1ch Ph\u00e1t tri\u1ec3n Kinh doanh, \u0110o l\u01b0\u1eddng v\u00e0 Gi\u1ea3i ph\u00e1p cho Nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ea1i DoubleVerify, chia s\u1ebb: <\/span>\u201cVi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Rakuten Viber cho ph\u00e9p DoubleVerify h\u1ed7 tr\u1ee3 n\u1ec1n t\u1ea3ng n\u00e0y duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n cao nh\u1ea5t v\u1ec1 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p ng\u1eef c\u1ea3nh v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai b\u00ean gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng tin c\u1eady v\u00e0 gi\u00e0u t\u01b0\u01a1ng t\u00e1c.\u201d<\/span><\/i><\/p>\n

Th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi DoubleVerify, Rakuten Viber ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft l\u00e2u d\u00e0i trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o s\u1ed1 an to\u00e0n, minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/p>\n

V\u1ec1 Rakuten Viber<\/b><\/p>\n

Rakuten Viber l\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u1ee8ng d\u1ee5ng mang \u0111\u1ebfn c\u00e1c k\u1ebft n\u1ed1i an to\u00e0n v\u00e0 \u00fd ngh\u0129a, gi\u00fap ng\u01b0\u1eddi d\u00f9ng li\u00ean l\u1ea1c v\u1edbi gia \u0111\u00ecnh, b\u1ea1n b\u00e8, qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c v\u00e0 theo \u0111u\u1ed5i \u0111am m\u00ea tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. Rakuten Viber cung c\u1ea5p h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u h\u1eb1ng ng\u00e0y v\u00e0 gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n. Rakuten Viber l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a T\u1eadp \u0111o\u00e0n Rakuten, Inc., t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, fintech, n\u1ed9i dung s\u1ed1 v\u00e0 d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

V\u1ec1 DoubleVerify<\/b><\/p>\n

DoubleVerify l\u00e0 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u v\u1ec1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng, \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o nh\u1eb1m mang l\u1ea1i k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i cho c\u00e1c th\u1ecb tr\u01b0\u1eddng, nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u. DoubleVerify g\u00f3p ph\u1ea7n n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 duy tr\u00ec gi\u00e1 tr\u1ecb trao \u0111\u1ed5i c\u00f4ng b\u1eb1ng trong h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng s\u1ed1.<\/span><\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ph\u00e1t h\u00e0nh b\u1edfi\u00a0<\/span><\/span>EloQ Communications<\/a>\u00a0<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7t Nam, ng\u00e0y 14 th\u00e1ng 01 n\u0103m 2026 \u2013 Rakuten Viber ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi DoubleVerify nh\u1eb1m n\u00e2ng cao t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p trong \u1ee9ng d\u1ee5ng Read More …<\/a><\/p>\n","protected":false},"author":76,"featured_media":2468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1324,1326,560,536,1325],"yoast_head":"\nRAKUTEN VIBER B\u1eaeT TAY V\u1edaI DOUBLEVERIFY T\u0102NG C\u01af\u1edcNG T\u1ed0I \u01afU H\u00d3A HI\u1ec6U SU\u1ea4T V\u00c0 V\u1eca TR\u00cd HI\u1ec2N TH\u1eca QU\u1ea2NG C\u00c1O - EloQ's Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=2466\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RAKUTEN VIBER B\u1eaeT TAY V\u1edaI DOUBLEVERIFY T\u0102NG C\u01af\u1edcNG T\u1ed0I \u01afU H\u00d3A HI\u1ec6U SU\u1ea4T V\u00c0 V\u1eca TR\u00cd HI\u1ec2N TH\u1eca QU\u1ea2NG C\u00c1O - 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