{"id":2168,"date":"2024-10-24T14:35:01","date_gmt":"2024-10-24T07:35:01","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2168"},"modified":"2024-11-25T16:58:56","modified_gmt":"2024-11-25T09:58:56","slug":"ireland-strengthens-trade-relations-with-vietnam-in-the-food-beverage-sector","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2168","title":{"rendered":"Ireland strengthens trade relations with Vietnam in the food & beverage sector"},"content":{"rendered":"

Ho Chi Minh City, October 9, 2024<\/b> – Vietnam and Ireland are set to enhance cooperation in the food and beverage sector through initiatives aimed at promoting bilateral trade. This strategic move underscores Ireland’s commitment to expanding collaboration and increasing food exports to the Vietnamese market. As testament to this, the trade mission aimed at fostering relations between the two countries, with the participation of Ireland’s Minister of State at the Department of Agriculture, Food and the Marine, Ms. Pippa Hackett, alongside Mr. Jim O’Toole, CEO of Bord Bia. During the visit, the Irish delegation also attended the Food Ingredient Vietnam 2024 in Ho Chi Minh City.<\/span><\/p>\n

In the interview roundtable with the press about strengthening cooperation between the two nations, Minister Pippa Hackett stated, “Vietnam stands as a vital trading partner for Ireland’s agri-food sector, and our recent government visit underscores our commitment to strengthening this relationship. Following a historic state visit from Vietnam\u2019s leadership earlier this month, we aim to deepen our cooperation in economics, trade, and agriculture. With ambitions to increase exports \u2014 particularly in dairy, seafood, and pigmeat \u2014 we believe that enhancing our partnership will pave the way for mutual growth and success in the years to come.\u201d<\/span><\/p>\n

In addition, Mr. Jim O’Toole, CEO of Bord Bia, shared, “We understand the growing concern amongst Vietnamese consumers when it comes to food traceability. That is why we are very optimistic about the potential for expanding Irish food and beverage products in the Vietnamese market, as we come from a country that excels in green production and demands high quality of clean, safe, and sustainable food. We believe that with Ireland’s high quality and stringent production standards, our products are fully capable of meeting the needs of Vietnamese consumers.”<\/span><\/p>\n

\"\"<\/p>\n

Irish Minister Pippa Hackett shares Ireland’s goals in promoting the agri-food sector in Vietnam<\/span><\/i><\/p>\n

At the Food Ingredient Vietnam 2024 exhibition held in Ho Chi Minh City, the booths representing Ireland attracted significant attention from many visitors, showcasing a diverse array of products including milk, ice cream, cheese, and butter. Representatives from Irish companies expressed their satisfaction with the strong interest shown by Vietnamese customers for Irish products at this event. Moreover, they remained optimistic about plans to boost exports to Vietnam in the future, effectively leveraging the advantages of the trade promotion activities between the two countries to bring high-quality Irish products closer to Vietnamese consumers.<\/span><\/p>\n

The participation of the Irish delegation at the exhibition, representing EU member states, is part of a campaign to promote the consumption of food and beverage products from Europe in the Vietnamese market. They have also expressed their ambition to grow the exports of Irish products including dairy, seafood, beverages and pork, and beef in the future. The Irish Government, as they mentioned in the session, hopes that the trade mission will increase their understanding of the market insights, increase sales in the region and, most importantly, build a mutually-beneficial trade relationship between Ireland and Vietnam.<\/span><\/p>\n

Currently, the demand for diverse and high-quality food, beverage, and functional products in the Vietnamese market is increasing, especially with the average age of the population around 30 years. In the context of the food and beverage (F&B) sector in Vietnam achieving an average annual growth rate of 10-12%, this presents an opportunity for international companies to engage more deeply with the Vietnamese F&B industry through unique local products that are produced and processed using modern, safe, and traceable methods. Conversely, Vietnamese businesses can also benefit from collaborative activities to enhance the export of domestic products to the Irish market.<\/span><\/p>\n

About Bord Bia<\/b><\/p>\n

Bord Bia is the Irish government agency that manages the promotion, trade development and marketing of the Irish food, drink and horticulture industry. \u202fHeadquartered in Dublin, Bord Bia supports the national and international ambitions of Irish food, drink and horticulture businesses through its highly focused organisational structure and its network of offices in Asia, EMEA and the USA. Bord Bia\u2019s Singapore office is headed by Lisa Phelan, appointed in 2023 as Director for South East Asia to support Irish exporters targeting the South East Asia region.<\/span><\/p>\n

Press release distributed by\u00a0<\/span><\/span>EloQ Communications<\/a>\u00a0<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ho Chi Minh City, October 9, 2024 – Vietnam and Ireland are set to enhance cooperation in the food and beverage sector through initiatives aimed at promoting bilateral trade. 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