{"id":2151,"date":"2024-10-16T11:01:10","date_gmt":"2024-10-16T04:01:10","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2151"},"modified":"2024-11-25T11:16:37","modified_gmt":"2024-11-25T04:16:37","slug":"zoho-ra-mat-tinh-nang-quan-ly-quan-he-khach-hang-tich-hop-tren-mot-nen-tang-duy-nhat-danh-cho-moi-nguoi","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2151","title":{"rendered":"Zoho ra m\u1eaft t\u00ednh n\u0103ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t d\u00e0nh cho m\u1ecdi ng\u01b0\u1eddi"},"content":{"rendered":"

T\u00ednh n\u0103ng CRM for Everyone c\u1ee7a Zoho s\u1ebd gi\u00fap t\u1eebng nh\u00f3m t\u1ea1o kh\u00f4ng gian l\u00e0m vi\u1ec7c kh\u00e1c nhau \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng.<\/span><\/i><\/p>\n

C\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Zoho Corporation \u0111\u00e3 cho ra m\u1eaft t\u00ednh n\u0103ng Zoho CRM for Everyone (Qu\u1ea3n l\u00fd Quan h\u1ec7 kh\u00e1ch h\u00e0ng cho m\u1ecdi ng\u01b0\u1eddi) l\u1ea7n \u0111\u1ea7u ti\u00ean \u1edf Vi\u1ec7t Nam v\u00e0 c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 t\u1ea1i H\u1ed9i ngh\u1ecb ng\u01b0\u1eddi d\u00f9ng Zoholics \u1edf th\u00e0nh ph\u1ed1 Manila.\u00a0<\/span><\/p>\n

Zoho CRM for Everyone cho ph\u00e9p c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng – ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh trong vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u00ean \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u kh\u00e1c nhau. Nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 t\u01b0 v\u1ea5n k\u1ef9 thu\u1eadt, qu\u1ea3n l\u00fd h\u1ee3p \u0111\u1ed3ng, h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng, ti\u1ebfp nh\u1eadn kh\u00e1ch h\u00e0ng\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u1eed l\u00fd tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. C\u1ea3i ti\u1ebfn m\u1edbi n\u00e0y s\u1ebd gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn hi\u1ec3u r\u00f5 quy tr\u00ecnh x\u1eed l\u00fd y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ea1n ch\u1ebf sai s\u00f3t, gi\u1ea3m th\u1eddi gian l\u00e0m vi\u1ec7c v\u00e0 t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

“Th\u00f4ng th\u01b0\u1eddng, h\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho quy tr\u00ecnh b\u00e1n h\u00e0ng,” Gibu Mathew, Ph\u00f3 Ch\u1ee7 t\u1ecbch & GM Zoho APAC cho bi\u1ebft. “Qua nhi\u1ec1u n\u0103m, h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, quy\u1ec1n truy c\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd nghi\u00eam ng\u1eb7t n\u00ean c\u00e1c b\u1ed9 ph\u1eadn l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng, nh\u01b0 marketing, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, b\u1ecb h\u1ea1n ch\u1ebf truy c\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng CRM. V\u00ec v\u1eady, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t v\u00e0 ho\u00e0n thi\u1ec7n. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, t\u00ednh n\u0103ng Zoho CRM for Everyone \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 ph\u00e1 v\u1ee1 nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y, gi\u00fap th\u1ed1ng nh\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn l\u00ean h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c h\u1ecd t\u1ed1t h\u01a1n.”<\/span><\/p>\n

Theo b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng n\u0103m 2024 v\u1ec1 l\u0129nh v\u1ef1c CRM c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Statista, th\u1ecb tr\u01b0\u1eddng ph\u1ea7n m\u1ec1m CRM t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00e0 15,44% t\u1eeb n\u0103m 2024 \u0111\u1ebfn n\u0103m 2029, \u0111\u1ea1t quy m\u00f4 th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 153,20 tri\u1ec7u \u0111\u00f4 la M\u1ef9 v\u00e0o n\u0103m 2029. B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang tr\u1edf n\u00ean am hi\u1ec3u c\u00f4ng ngh\u1ec7 h\u01a1n, \u0111\u00f2i h\u1ecfi c\u00e1c gi\u1ea3i ph\u00e1p CRM ti\u00ean ti\u1ebfn \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 email. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nhu c\u1ea7u s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng \u0111ang gia t\u0103ng t\u1ea1i Vi\u1ec7t Nam, v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m khi quy m\u00f4 doanh nghi\u1ec7p ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng.<\/span><\/p>\n

Zoho hy v\u1ecdng t\u00ednh n\u0103ng n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i kh\u00e1i ni\u1ec7m l\u1ed7i th\u1eddi v\u1ec1 h\u1ec7 th\u1ed1ng CRM, r\u1eb1ng \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t kho l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01a1n thu\u1ea7n. H\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn h\u1ee3p t\u00e1c c\u00f9ng nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/span><\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, t\u00ednh n\u0103ng Zoho CRM \u0111\u00e3 t\u00edch h\u1ee3p c\u00e1c ch\u1ee9c n\u0103ng sau:<\/span><\/p>\n

Module Nh\u00f3m<\/b><\/p>\n

C\u00e1c b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o c\u00e1c module ri\u00eang theo t\u1eebng nh\u00f3m d\u01b0\u1edbi s\u1ef1 qu\u1ea3n l\u00fd c\u1ee7a \u0111\u1ed9i ng\u0169 IT. Trong module nh\u00f3m s\u1ebd bao g\u1ed3m d\u1eef li\u1ec7u, quy\u1ec1n truy c\u1eadp, quy tr\u00ecnh c\u00f4ng vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a,v..v ri\u00eang bi\u1ec7t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m. Nh\u1edd v\u1eady, t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng v\u00e0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin cho c\u00e1c b\u1ed9 ph\u1eadn.<\/span><\/p>\n

\"\"<\/p>\n

G\u1eedi y\u00eau c\u1ea7u l\u00e0m vi\u1ec7c<\/b><\/p>\n

Khi m\u1ed9t th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ea7n \u0111\u1ed3ng nghi\u1ec7p \u1edf nh\u00f3m kh\u00e1c h\u1ed7 tr\u1ee3, h\u1ecd c\u00f3 th\u1ec3 g\u1eedi y\u00eau c\u1ea7u qua module c\u1ee7a nh\u00f3m t\u01b0\u01a1ng \u1ee9ng. H\u01a1n n\u1eefa, ng\u01b0\u1eddi g\u1eedi y\u00eau c\u1ea7u c\u00f3 th\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c, gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch trong qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c.<\/span><\/p>\n

\u0110\u1ed5i m\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n

Giao di\u1ec7n c\u1ee7a Zoho CRM \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng cho m\u1ecdi nh\u00e2n vi\u00ean. C\u00e1c nh\u00f3m c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eafp x\u1ebfp d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh trong c\u00e1c module v\u00e0 qu\u1ea3n l\u00fd trong Kh\u00f4ng gian nh\u00f3m (Team Spaces). Nh\u00e2n vi\u00ean c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nhanh gi\u1eefa c\u00e1c module v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh l\u00e0m vi\u1ec7c m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn k\u1ef9 n\u0103ng IT chuy\u00ean s\u00e2u.\u00a0<\/span><\/p>\n

Zoho CRM for Everyone kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng quy\u1ec1n truy c\u1eadp CRM cho nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau, m\u00e0 c\u00f2n gi\u00fap m\u1ed7i nh\u00f3m t\u1ef1 qu\u1ea3n l\u00fd quy tr\u00ecnh l\u00e0m vi\u1ec7c trong khu\u00f4n kh\u1ed5 h\u1ec7 th\u1ed1ng IT chung. Trong nh\u1eefng tu\u1ea7n t\u1edbi, Zoho s\u1ebd ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi cho Zoho CRM for Everyone, bi\u1ebfn h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng th\u00e0nh trung t\u00e2m cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ea1o m\u1ed9t l\u00e0n s\u00f3ng m\u1edbi trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

\"\"<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a Zoho tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 truy c\u1eadp s\u1edbm v\u00e0o t\u00ednh n\u0103ng Zoho CRM for Everyone. Trong giai \u0111o\u1ea1n n\u00e0y, Zoho s\u1ebd ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi v\u00e0o th\u1eddi gian t\u1edbi.<\/span><\/p>\n

Cam k\u1ebft b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Zoho<\/b><\/p>\n

Zoho cam k\u1ebft b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00f4ng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m mi\u1ec5n ph\u00ed. C\u00f4ng ty t\u1ef1 qu\u1ea3n l\u00fd c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u, \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t to\u00e0n di\u1ec7n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 an ninh th\u00f4ng tin. H\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u, \u0111\u1ebfn t\u1eeb h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p, tin t\u01b0\u1edfng s\u1eed d\u1ee5ng Zoho m\u1ed7i ng\u00e0y \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd, bao g\u1ed3m c\u1ea3 Zoho. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft, vui l\u00f2ng truy c\u1eadp: <\/span>https:\/\/www.zoho.com\/privacy-commitment.html<\/span><\/a>\u00a0\u00a0<\/span><\/p>\n

V\u1ec1 Zoho<\/b><\/p>\n

V\u1edbi h\u01a1n 55 \u1ee9ng d\u1ee5ng c\u00f3 m\u1eb7t trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c kinh doanh l\u1edbn, Zoho Corporation \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 n\u0103ng \u0111\u1ed9ng nh\u1ea5t th\u1ebf gi\u1edbi. Zoho l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 nh\u00e2n v\u00e0 hi\u1ec7n c\u00f3 h\u01a1n 15,000 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u1ea7u, v\u1edbi tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Austin, Texas v\u00e0 tr\u1ee5 s\u1edf qu\u1ed1c t\u1ebf \u1edf Chennai, \u1ea4n \u0110\u1ed9. T\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, Zoho \u0111\u1eb7t tr\u1ee5 s\u1edf khu v\u1ef1c t\u1ea1i Singapore v\u00e0 m\u1ed9t v\u0103n ph\u00f2ng \u1edf Indonesia t\u1ea1i Cibubur, Jatisampurna, Th\u00e0nh ph\u1ed1 Bekasi, T\u00e2y Java. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng truy c\u1eadp: <\/span>www.zoho.com<\/span><\/a><\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ph\u00e1t h\u00e0nh b\u1edfi\u00a0<\/span><\/span>EloQ Communications<\/a>\u00a0<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00ednh n\u0103ng CRM for Everyone c\u1ee7a Zoho s\u1ebd gi\u00fap t\u1eebng nh\u00f3m t\u1ea1o kh\u00f4ng gian l\u00e0m vi\u1ec7c kh\u00e1c nhau \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng. 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