{"id":2085,"date":"2024-08-02T11:40:45","date_gmt":"2024-08-02T04:40:45","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=2085"},"modified":"2024-08-12T10:17:31","modified_gmt":"2024-08-12T03:17:31","slug":"ngan-hang-ncb-huong-toi-trai-nghiem-khach-hang-vuot-troi-qua-nen-tang-zoho-crm-plus","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=2085","title":{"rendered":"Ng\u00e2n h\u00e0ng NCB h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i qua n\u1ec1n t\u1ea3ng Zoho CRM Plus"},"content":{"rendered":"

Ng\u00e0y 10\/7, c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Zoho Corporation \u0111\u00e3 ch\u00ednh th\u1ee9c k\u00fd k\u1ebft h\u1ee3p t\u00e1c tri\u1ec3n khai N\u1ec1n t\u1ea3ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng Zoho CRM Plus v\u1edbi Ng\u00e2n h\u00e0ng TMCP Qu\u1ed1c D\u00e2n (NCB), \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c quan tr\u1ecdng ti\u1ebfp theo tr\u00ean h\u00e0nh tr\u00ecnh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i to\u00e0n di\u1ec7n c\u1ee7a ng\u00e2n h\u00e0ng.<\/span><\/i><\/p>\n

X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 b\u1ec1n v\u1eefng<\/b><\/p>\n

Theo n\u1ed9i dung k\u00fd k\u1ebft, NCB s\u1ebd c\u00f9ng Zoho Corporation tri\u1ec3n khai N\u1ec1n t\u1ea3ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng (Customer Relationship Management) Zoho CRM Plus nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh kinh doanh c\u1ee7a NCB. H\u1ec7 th\u1ed1ng d\u1ef1 ki\u1ebfn ra m\u1eaft v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng t\u1eeb cu\u1ed1i n\u0103m nay.\u00a0<\/span><\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n nh\u1eb1m th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c m\u1edbi c\u1ee7a NCB, v\u1edbi t\u00f4n ch\u1ec9 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng. Khi Zoho CRM Plus \u0111\u01b0\u1ee3c tri\u1ec3n khai, kh\u00e1ch h\u00e0ng c\u1ee7a NCB s\u1ebd l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i tr\u1ef1c ti\u1ebfp nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i m\u00e0 h\u1ec7 th\u1ed1ng mang l\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch t\u1ef1 \u0111\u1ed9ng, th\u00f4ng minh c\u1ee7a Zoho CRM Plus cho ph\u00e9p gia t\u0103ng s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft s\u00e2u s\u1eafc gi\u1eefa ng\u00e2n h\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu.<\/span><\/p>\n

Chia s\u1ebb v\u1ec1 s\u1ef1 ki\u1ec7n, \u00f4ng T\u1ea1 Ki\u1ec1u H\u01b0ng, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Ng\u00e2n h\u00e0ng NCB cho bi\u1ebft:<\/span> \u201cVi\u1ec7c \u0111\u1ea7u t\u01b0 tri\u1ec3n khai h\u1ec7 th\u1ed1ng CRM v\u1edbi m\u1ed9t trong nh\u1eefng nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi – Zoho – l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng, th\u1ec3 hi\u1ec7n quy\u1ebft t\u00e2m, h\u00e0nh \u0111\u1ed9ng quy\u1ebft li\u1ec7t c\u1ee7a NCB trong vi\u1ec7c ph\u00e1t tri\u1ec3n NCB<\/span><\/i> theo m\u00f4 h\u00ecnh kinh doanh chi\u1ebfn l\u01b0\u1ee3c, mang l\u1ea1i c\u00e1c tr\u1ea3i nghi\u1ec7m ng\u00e2n h\u00e0ng th\u00f4ng qua t\u01b0 duy \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 trung t\u00e2m c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, ti\u00ean phong ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 t\u1ed1i t\u00e2n nh\u1ea5t nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng\u201d<\/span><\/i><\/p>\n

N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng Zoho CRM Plus l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a Zoho Corporation, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi t\u00ednh n\u0103ng phong ph\u00fa, kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao v\u00e0 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. L\u00e0 n\u1ec1n t\u1ea3ng th\u00f4ng tin kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9, t\u00edch h\u1ee3p \u0111a k\u00eanh, b\u1ea3o m\u1eadt cao ti\u00eau chu\u1ea9n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, Zoho CRM Plus s\u1ebd cho ph\u00e9p x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng an to\u00e0n, hi\u1ec7u qu\u1ea3; \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 \u0111\u1ec3 \u0111em t\u1edbi cho kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c nh\u1eefng tr\u1ea3i nghi\u1ec7m, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u1ecdn v\u1eb9n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t.<\/span><\/p>\n

\u00d4ng Gibu Mathew, Ph\u00f3 Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c Khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng c\u1ee7a Zoho, cho bi\u1ebft: <\/span>\u201cCRM l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng cho h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e2n h\u00e0ng \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 NCB. V\u1edbi Zoho CRM Plus c\u00f9ng chuy\u00ean m\u00f4n c\u1ee7a Zoho v\u00e0 quy\u1ebft t\u00e2m t\u1eeb NCB, ch\u00fang t\u00f4i tin r\u1eb1ng NCB s\u1ebd tri\u1ec3n khai \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam\u201d.\u00a0<\/span><\/i><\/p>\n

T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 hi\u1ec7u su\u1ea5t kinh doanh<\/b><\/p>\n

V\u1edbi vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng h\u1ec7 th\u1ed1ng Zoho CRM Plus, NCB \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c l\u00ean 50% nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1edbi 70% c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng nh\u1edd t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 x\u1eed l\u00fd y\u00eau c\u1ea7u d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi v\u00e0 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e2n h\u00e0ng di\u1ec5n ra tr\u01a1n tru, khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\u0110\u1ea1i di\u1ec7n ng\u00e2n h\u00e0ng c\u0169ng cho bi\u1ebft, NCB s\u1ebd mang t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua n\u1ec1n t\u1ea3ng Zoho CRM Plus. Theo \u0111\u00f3, c\u00e1c d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao tr\u00ean c\u01a1 s\u1edf tu\u00e2n th\u1ee7 c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a NHNN, cung c\u1ea5p h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh li\u1ec1n m\u1ea1ch, \u0111\u1ed3ng nh\u1ea5t. C\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 nhanh ch\u00f3ng h\u01a1n, v\u1edbi t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd d\u1ef1 ki\u1ebfn t\u0103ng t\u1edbi 50% so v\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i nh\u1edd h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd y\u00eau c\u1ea7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, b\u1eb1ng vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 kinh doanh quan tr\u1ecdng v\u00e0 \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e2ng cao, NCB c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1i \u01b0u trong qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ra quy\u1ebft \u0111\u1ecbnh kinh doanh.\u00a0<\/span><\/p>\n

Trong hai n\u0103m qua, NCB li\u00ean t\u1ee5c \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ea1 t\u1ea7ng v\u00e0 gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 th\u00f4ng tin, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1ec3 tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 t\u00ednh ph\u1ee9c t\u1ea1p cao. Vi\u1ec7c k\u00fd k\u1ebft tri\u1ec3n khai h\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap NCB c\u00f3 th\u00eam c\u00e1c n\u1ec1n t\u1ea3ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 s\u1edbm hi\u1ec7n th\u1ef1c h\u00f3a m\u00f4 h\u00ecnh kinh doanh chi\u1ebfn l\u01b0\u1ee3c Digital Wealth c\u0169ng nh\u01b0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n v\u00e0 kh\u00e1t v\u1ecdng tr\u1edf th\u00e0nh ng\u00e2n h\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh t\u1ed1t nh\u1ea5t cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng si\u00eau gi\u00e0u trong 10 n\u0103m t\u1edbi, h\u01b0\u1edbng t\u1edbi tr\u1edf th\u00e0nh ng\u00e2n h\u00e0ng c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u00e0 NCB ph\u1ee5c v\u1ee5.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed ph\u00e1t h\u00e0nh b\u1edfi\u00a0<\/span><\/span>EloQ Communications<\/span><\/span><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 10\/7, c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Zoho Corporation \u0111\u00e3 ch\u00ednh th\u1ee9c k\u00fd k\u1ebft h\u1ee3p t\u00e1c tri\u1ec3n khai N\u1ec1n t\u1ea3ng Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng Zoho CRM Plus v\u1edbi Ng\u00e2n h\u00e0ng TMCP Qu\u1ed1c D\u00e2n (NCB), \u0111\u00e1nh Read More …<\/a><\/p>\n","protected":false},"author":76,"featured_media":2083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[757,598,1146,401,710],"yoast_head":"\nNg\u00e2n h\u00e0ng NCB h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i qua n\u1ec1n t\u1ea3ng Zoho CRM Plus - EloQ's Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=2085\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u00e2n h\u00e0ng NCB h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i qua n\u1ec1n t\u1ea3ng Zoho CRM Plus - 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