{"id":1794,"date":"2023-10-17T14:59:57","date_gmt":"2023-10-17T07:59:57","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=1794"},"modified":"2024-01-22T11:17:49","modified_gmt":"2024-01-22T04:17:49","slug":"rakuten-viber-live-from-ho-chi-minh-the-global-messaging-app-opens-up-about-its-solutions-for-vietnamese-brands","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=1794","title":{"rendered":"Rakuten Viber live from Ho Chi Minh: the global messaging app opens up about its solutions for Vietnamese brands"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Rakuten Viber, a global leader in cross-platform messaging and voice-based communication, shares insights on how Viber for Business solutions empower brand-user interactions globally and in Vietnam.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">On October 16, 2023, Rakuten Viber&#8217;s senior management showcased the business offer of the world-renowned app at its first business-focused media roundtable in Ho Chi Minh, Vietnam. Company\u2019s team discussed Viber&#8217;s global and local presence, its growing audience, and <\/span><a href=\"https:\/\/www.forbusiness.viber.com\/en\/viber-for-business\/\"><span style=\"font-weight: 400;\">Viber for Business<\/span><\/a><span style=\"font-weight: 400;\"> solutions for effective and convenient communication between brands and consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vietnamese spend <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-vietnam\"><span style=\"font-weight: 400;\">2h 32m<\/span><\/a><span style=\"font-weight: 400;\"> per day on social media and messaging apps, staying one minute longer than the average global user. Local businesses can reach their audiences through messaging as <\/span><a href=\"https:\/\/www.brandinginasia.com\/research-shows-growing-adoption-of-business-messaging-across-the-asia-pacific\/\"><span style=\"font-weight: 400;\">73%<\/span><\/a><span style=\"font-weight: 400;\"> of Vietnamese customers also prefer to interact with brands through chat. Viber is well-placed to help Vietnamese businesses make the most of these trends with its growing payable audience in Vietnam where the app saw an astounding <\/span><b>642%<\/b><span style=\"font-weight: 400;\"> spike in private calls, <\/span><b>24%<\/b><span style=\"font-weight: 400;\"> growth in messages exchanged in channels, and a <\/span><b>12%<\/b><span style=\"font-weight: 400;\"> increase in private messages during the first half of 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being used by more than <\/span><b>20,000<\/b><span style=\"font-weight: 400;\"> brands worldwide, Viber for Business offers advertising solutions (native ads, branded stickers and lenses), messaging solutions (business messages, chatbots), and forthcoming business calls and an OTP solution. Viber for Business ecosystem helps brands solve their business needs: build brand awareness and generate new leads, boost sales &amp; increase ROI, effectively foster customer loyalty, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vietnamese businesses are already benefiting from these solutions as Viber records a growing interest in local brand-user interactions in the first half of 2023. This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average daily <\/span><a href=\"https:\/\/www.forbusiness.viber.com\/en\/marketing-solutions\/\"><span style=\"font-weight: 400;\">ads<\/span><\/a><span style=\"font-weight: 400;\"> impressions reaching <\/span><b>6.4M<\/b><span style=\"font-weight: 400;\">,with Vietnamese brands using <\/span><b>ads <\/b><span style=\"font-weight: 400;\">to enhance their visibility and attract new users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>30M <\/b><span style=\"font-weight: 400;\">stickers exchanged between users, accompanied by a remarkable <\/span><b>210% <\/b><span style=\"font-weight: 400;\">increase in AR-powered lens engagements. Businesses are creating <\/span><b>branded stickers<\/b><span style=\"font-weight: 400;\"> and <\/span><b>lenses<\/b><span style=\"font-weight: 400;\"> to express themselves in a way that is more appealing, entertaining and fun, as well as reach the younger audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A significant <\/span><b>63%<\/b><span style=\"font-weight: 400;\"> YOY growth in delivered <\/span><a href=\"https:\/\/www.forbusiness.viber.com\/en\/business-messages\/\"><b>business messages<\/b><\/a><span style=\"font-weight: 400;\">, with brands increasingly using this tool to send personal 1-2-1 messages to their existing client base who gave consent to receive brand notifications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A notable <\/span><b>31%<\/b><span style=\"font-weight: 400;\"> increase in <\/span><a href=\"https:\/\/www.forbusiness.viber.com\/en\/chatbots\/\"><b>chatbots<\/b><\/a><span style=\"font-weight: 400;\">, revealing the popularity of this automated tool for round-the-clock customer support and sales assistance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to Viber&#8217;s comprehensive ecosystem of business tools, brands also benefit from the app&#8217;s robust security measures. Being graded among top-3 messaging and calling apps based on security by the German consumer organization <\/span><a href=\"https:\/\/www.test.de\/Messenger-Apps-im-Vergleich-4884453-0\/\"><span style=\"font-weight: 400;\">Stiftung Warentest<\/span><\/a><span style=\"font-weight: 400;\">, Viber offers end-to-end encryption for all private, group chats and private calls \u2013 something of a gold standard for private communication. It also uses the closest thing to it for brand-user communication \u2013 encryption in transit \u2013 an exceptionally high level of security for brands. The messages are not stored on Viber\u2019s servers, connections are secure and HTTPS only \u2013\u00a0 all the measures undertaken to keep the Viber experience safe for both users and brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rakuten Viber has recently taken a significant step forward in its global strategy with its toolkit for <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">businesses. The company has <\/span><a href=\"https:\/\/www.forbusiness.viber.com\/en\/blog\/post\/rakuten-viber-debuts-giant-leap-forward-in-global-strategy-with-its-toolkit-for-all-businesses\/\"><span style=\"font-weight: 400;\">announced the launch<\/span><\/a><span style=\"font-weight: 400;\"> of a new suite of business tools designed for small and medium-sized enterprises (SMEs), introducing a free, self-serve business account for small and micro businesses. Initially, the service was opened for a testing phase in the Philippines before gradually rolling out worldwide, including in Vietnam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company is actively developing solutions and features to cater to enterprise-level businesses. Future updates include free business calls for users, an all-new OTP solution, enhanced-protection messages to confirm users&#8217; identity, engaging click-to-message ads, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;As we expand our business portfolio, we are committed to tailoring solutions to the unique needs of businesses of different scale and location,&#8221; says <\/span><b>Berina Tanovic<\/b><span style=\"font-weight: 400;\">, Sales Director at Rakuten Viber. &#8220;As more Vietnamese brands turn to Viber for customer communication, we&#8217;re providing solutions that enable them to connect with international and local audiences. With Viber, these businesses gain access to a secure, feature-rich communication platform that addresses their specific business needs.&#8221;<\/span><\/p>\n<p style=\"text-align: right;\"><em>Press release distributed by\u00a0<a href=\"https:\/\/www.eloqasia.com\/\">EloQ Communications<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rakuten Viber, a global leader in cross-platform messaging and voice-based communication, shares insights on how Viber for Business solutions empower brand-user interactions globally and in Vietnam. On October 16, 2023, Rakuten Viber&#8217;s senior management showcased the business offer of the <a href=\"https:\/\/news.eloqasia.com\/?p=1794\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":1791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[979,374,980,981,536,975],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakuten Viber live from Ho Chi Minh: the global messaging app opens up about its solutions for Vietnamese brands - EloQ&#039;s Newsroom<\/title>\n<meta name=\"description\" content=\"Rakuten Viber, a global leader in cross-platform messaging and voice-based communication, shares insights on how Viber for Business solutions empower brand-user interactions globally and in Vietnam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.eloqasia.com\/?p=1794\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten Viber live from Ho Chi Minh: the global messaging app opens up about its solutions for Vietnamese brands - 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