{"id":1550,"date":"2022-09-09T10:01:04","date_gmt":"2022-09-09T03:01:04","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=1550"},"modified":"2022-09-21T10:01:19","modified_gmt":"2022-09-21T03:01:19","slug":"irish-food-board-launches-business-strategy-for-south-east-asia-to-raise-exports-to-e800-million-by-2025-as-part-of-irish-government-trade-mission-to-vietnam","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=1550","title":{"rendered":"Irish Food Board launches business strategy for South East Asia to raise exports to \u20ac800 million by 2025 as part of Irish government trade mission to Vietnam"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Minister Martin Heydon\u2019s first trade mission to Vietnam features the launch of Bord Bia\u2019s (the Irish Food Board) three-year business strategy for South East Asia which aims to raise Irish food and drink exports to the region to \u20ac800 million by 2025<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">The trade mission includes high-level trade and government engagements in Japan, Singapore, and Vietnam, including the launch of an EU Dairy campaign in Hanoi\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Minister Heydon and Bord Bia CEO Michael Murphy will participate in Bord Bia-organised client seminars focusing on sustainable food systems and food safety.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Launching Bord Bia\u2019s (the Irish Food Board) new three-year business strategy for the South East Asian market, Ireland\u2019s Minister for State at the Department of Agriculture, Food and the Marine, Martin Heydon T.D., will visit Vietnam this week with Bord Bia (the Irish Food Board), to engage in a series of trade engagements aimed at raising awareness of Ireland as a source of sustainable, safe and high-quality European food and drink. Bord Bia\u2019s new three-year strategy outlines a target of \u20ac800 million in Irish food and drinks exports to South East Asia by 2025, led by the Irish dairy and meat sectors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1552 aligncenter\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0359-300x200.jpg\" alt=\"\" width=\"548\" height=\"366\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0359-300x200.jpg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0359-1024x683.jpg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0359-768x512.jpg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0359-1536x1024.jpg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0359-2048x1365.jpg 2048w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Signifying the importance placed on the region, Minister Heydon is accompanied by Michael Murphy, Bord Bia CEO, to represent the Irish dairy, meat, seafood, and alcohol industry as part of a trade mission that also includes visits to Japan and Singapore. Ireland is a member of the European Union (EU) and this trade visit also includes the launch of an EU dairy campaign which Ireland is leading on behalf of the EU\u2019s 27 member states.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ireland exports agri-food to over 180 countries worldwide, reaching \u20ac13.5 billion in 2021. Ireland\u2019s industry-led strategy for the growth of the agri-food sector, Food Vision 2030, provides an ambitious and clear roadmap for the sustainable future development of the sector, including a target and its aim is to increase this value to \u20ac21 billion by 2030.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In its <\/span><i><span style=\"font-weight: 400;\">Prioritising Markets &#8211; Opportunities for Growth <\/span><\/i><span style=\"font-weight: 400;\">study (2017), Bord Bia identified Vietnam and the wider South East Asia region as a priority destination for Irish food and drink exports, with high potential for dairy exports in particular. In 2021, exports to the region were valued at \u20ac535 million, a 25% increase in 2020. These export figures are led by dairy and dairy ingredients (\u20ac314 million) beef (\u20ac76 million) and pigmeat (\u20ac76 million). The region also remains a valuable and increasingly important market destination for Irish seafood and drinks.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ambitious new regional strategy will directly contribute to the global Bord Bia strategy which sets out the objective to help grow the value of Irish dairy exports by 10.5% or \u20ac508 million to a value of \u20ac5.6 billion by 2025 through investment in the market development in markets including Vietnam and the wider South East Asia region. The strategy is falling in line with the European Union (EU) and Vietnamese Free Trade Agreement (FTA) which will see tariffs on European dairy fully removed on January 1st, 2023, after which Europe\u2019s market share would be expected to rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of the trade mission, Minister Heydon will be meeting with government representatives from Vietnam\u2019s Ministry of Agriculture and Rural Development to discuss market access issues and will also attend Bord Bia trade receptions with customers of Irish dairy, pigmeat, and seafood in Hanoi.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1551 aligncenter\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0107-300x200.jpg\" alt=\"\" width=\"551\" height=\"367\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0107-300x200.jpg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0107-1024x683.jpg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0107-768x512.jpg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0107-1536x1024.jpg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0107-2048x1365.jpg 2048w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Leading the<\/span> <span style=\"font-weight: 400;\">first in-person trade mission by Bord Bia to Vietnam since the start of the pandemic,<\/span><b> Ireland\u2019s Minister for State at the Department of Agriculture, Food and the Marine, Martin Heydon T.D. said, <\/b><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">South East Asia represents an important and rapidly growing market for Ireland that values the quality of Irish food and drink products. In this trade mission, our goal is to explore developing closer links with key Vietnamese partners alongside promoting the reputation of Ireland as a source of high quality sustainably produced meat, dairy, and seafood products. There is enormous potential for Irish food and drink in Vietnam, and Bord Bia\u2019s new strategy will provide a roadmap for Ireland\u2019s ambitions to substantially increase Irish exports in this region<\/span><\/i><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In November 2021, Bord Bia was selected by the European Union (EU) to deliver two 3-year dairy promotional campaigns that will cover the Vietnamese and wider South East Asian market. The campaign, <\/span><i><span style=\"font-weight: 400;\">EU Dairy, the Sustainable Choice for Asia<\/span><\/i><span style=\"font-weight: 400;\">, will be launched to Vietnamese buyers and trade media in Hanoi during the trade mission.<\/span><\/p>\n<p><b>Ciaran Gallagher, Regional Director, South East Asia, Bord Bia, said<\/b><span style=\"font-weight: 400;\">, \u201c<\/span><i><span style=\"font-weight: 400;\">Irish food and drink exports to South East Asia last year grew to a record \u20ac535 million, demonstrating that even against the backdrop of the challenges posed by the pandemic alongside other macro factors such as logistical issues and higher dairy prices, more and more customers across South East Asia are enjoying world-class food and ingredients from Ireland. Bord Bia\u2019s new three-year strategy will focus on raising the profile of Irish food and drink through awareness of it as a premium product sourced from family-run farms, and fully traceable from farm to fork. Creating a brand that symbolises Ireland\u2019s heritage, quality, and trust or \u2018green credentials\u2019 is key. Our aim this week is to further enhance the awareness and reputation of Ireland as a source of sustainable, safe, and high-quality European food and drink among customers and consumers in Vietnam.\u201d<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1553 aligncenter\" src=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0411-300x200.jpg\" alt=\"\" width=\"548\" height=\"365\" srcset=\"https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0411-300x200.jpg 300w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0411-1024x683.jpg 1024w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0411-768x512.jpg 768w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0411-1536x1024.jpg 1536w, https:\/\/news.eloqasia.com\/wp-content\/uploads\/2022\/09\/PQT_0411-2048x1365.jpg 2048w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">He said that with the population of South East Asia predicted to expand by a further 100\u00a0 million people by 2050, there will be a <\/span><span style=\"font-weight: 400;\">growing import demand, and one that \u201cIreland is ideally positioned to meet\u201d. <\/span><i><span style=\"font-weight: 400;\">\u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Ireland and Vietnam share an understanding that security of supply is key to allowing both countries to plan ahead for growth and success and, as such, we are committed to developing durable<\/span><\/i><i><span style=\"font-weight: 400;\"> business relationships with our customers here<\/span><\/i><span style=\"font-weight: 400;\">,\u201d he said. \u201c<\/span><i><span style=\"font-weight: 400;\">This trade mission marks the start of an intensified programme of activity undertaken by Bord Bia to promote Irish food products and their producers to our Vietnamese customers who place a value on high quality and security of supply. Our ambition is to build further on the strong partnerships<\/span><\/i> <i><span style=\"font-weight: 400;\">Ireland has with our customers in Vietnam and trade missions such as this are a valuable means of raising the profile of Ireland as a food-producing nation and unlocking commercial opportunities for Irish food and drink companies<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In addition to visiting Vietnam, Bord Bia will also be hosting an Ireland stand at Food &amp; Hotel Asia (FHA) trade show in Singapore as part of the trade mission where 10 Irish companies<\/span><span style=\"font-weight: 400;\"> are participating. The message from Ireland at <\/span><span style=\"font-weight: 400;\">FHA, the largest trade show of its kind in the region which will attract 80,000 visitors, is about building the reputation among trade customers of the high-quality food and drink produced on the island of Ireland.\u00a0<\/span><\/p>\n<p><strong>About Bord Bia<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bord Bia is the Irish government agency that manages the promotion, trade development, and marketing of the Irish food, drink, and horticulture industry. \u202fHeadquartered in Dublin, Bord Bia supports the national and international ambitions of Irish food, drink and horticulture businesses through its highly focused organisational structure and its network of offices in Asia, EMEA and the USA. Bord Bia\u2019s Singapore office is headed by Ciaran Gallagher, appointed in 2016 as Director for South East Asia to support Irish exporters targeting the South East Asia region.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minister Martin Heydon\u2019s first trade mission to Vietnam features the launch of Bord Bia\u2019s (the Irish Food Board) three-year business strategy for South East Asia which aims to raise Irish food and drink exports to the region to \u20ac800 million <a href=\"https:\/\/news.eloqasia.com\/?p=1550\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":1554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[818,822,821,819,817,820],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Irish Food Board launches business strategy for South East Asia to raise exports to \u20ac800 million by 2025 as part of Irish government trade mission to Vietnam - 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