{"id":1376,"date":"2022-02-18T15:00:07","date_gmt":"2022-02-18T08:00:07","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=1376"},"modified":"2022-02-22T15:00:55","modified_gmt":"2022-02-22T08:00:55","slug":"exquisine-global-targets-vietnam-as-it-signs-cool-thai-dessert-brand-yenly-yours-with-plans-for-international-franchising","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=1376","title":{"rendered":"Exquisine Global targets Vietnam as it signs cool Thai dessert brand, Yenly Yours, with plans for international franchising"},"content":{"rendered":"

Responsible and refreshing caf\u00e9 concept showcases the finest mangoes from a cooperative network of local farmers, with plans to expand to at least 50 outlets in Vietnam in the coming years, including caf\u00e9 and kiosk-style options, as part of the group\u2019s long-term mission to showcase Thai brands on a global stage<\/em><\/p>\n

Exquisine Global, the successful franchisor of Mango Tree and COCA restaurants around the world, is bringing a new sense of freshness to Vietnam\u2019s dining sector, as it uses its successful franchising model to roll out an original fruit-based dessert caf\u00e9 concept all across the country.<\/p>\n

Yenly Yours is a chain of casual caf\u00e9s which has grown organically from humble roots become to become one of Southeast Asia\u2019s most refreshing and responsible F&B labels. Having originated 10 years ago at a family fruit farm in northern Thailand, the brand uses only the finest \u201cnam dok mai\u201d mangoes (also known as \u201cThai golden honey mangoes\u201d) to create sublime smoothies and delicious desserts.<\/p>\n

Health-conscious, farm-to-table dining is one of the fastest-growing trends in the culinary industry, and Yenly Yours\u2019 fruit-based products will cater to an affluent group of consumers who crave naturally flavourful dishes. Each outlet will serve a selection of handmade desserts and drinks, ranging from cool mango smoothies and ice creams to Asian classics such as mango sticky rice and bualoy, and even creative alternatives such as mango cr\u00eapes and macarons. In addition, preserved products such as mango sweet fish sauce and mango sweet shrimp paste add a fruity tang to Thai cookery, and spectacular cakes and tarts make memorable gifts for loved ones.<\/p>\n

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Yenly Yours outlets will serve a range of fresh desserts and drinks using the finest \u201cnam dok mai\u201d mangoes<\/em><\/p>\n

Exquisine Global is now aiming to establish Yenly Yours as the world\u2019s leading mango dessert brand. The company currently operates an international network of 16 bright and colourful caf\u00e9s and kiosk-style outlets in Thailand and Singapore, with at least seven new caf\u00e9s due to launch in 2022 including its first location in Cambodia, which is currently under construction and scheduled to open soon. Harnessing its international expertise and successful franchising model, the company will now introduce Yenly Yours to Vietnam, where its nationwide portfolio is expected to reach at least 50 locations in the coming years.<\/p>\n

Franchisees will benefit from being part of an internationally-known caf\u00e9 chain with full support in terms of staff training, sales, marketing and branding. They will also be able to purchase and import premium Thai mangoes directly from the farmers and sell to supermarkets and wholesalers, further boosting potential profits. A sustainable and community-focused brand, Yenly Yours sources the finest fruit from a cooperative network of Thai producers, creating value throughout its entire distribution chain.<\/p>\n

Each store will typically be between 30 and 70 square metres in size, with counter service and a limited amount of seating. The majority of business will be takeaway, although a small number of tables will allow some customers to enjoy their drink or dessert at the store. Target locations will include areas with high footfall, such as shopping centres and transport hubs.<\/p>\n

\u201cExquisine Global is a proud ambassador for Thai brands around the world. As a pioneer of creative and innovative culinary concepts that appeal to a wide audience of consumers, we want to use our expertise and experience to help more Thai brands expand overseas and represent Thailand on a global stage. This is what we are passionate about!\u201d said Trevor MacKenzie, Managing Director of Exquisine Global.<\/p>\n

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Trevor MacKenzie, Exquisine Global\u2019s Managing Director, is a Canadian F&B expert with a passion for fresh produce and a mission to bring authentic Thai cuisine to the world<\/em><\/p>\n

\u201cAs a business that started with an owner\u2019s passion for high-quality produce and authentic cuisine, Yenly Yours fits perfectly into our brand portfolio. Having grown from humble beginnings, this innovative company is now showcasing its exquisite nam dok mai mangoes on a multinational level. We want to help them grow further by enabling franchisees in Vietnam to benefit from our cooperative network and giving even more local diners the chance to taste the sweet flavour of Thai mangoes,\u201d Mr MacKenzie added.<\/p>\n

\u201cNow entering our 12th<\/sup> year, Yenly Yours is Thailand\u2019s mango leader, in terms of our branch network and market share. Following this agreement, our new goal is to become the biggest mango dessert brand in the world. With this franchise contract, we plan to expand to at least 50 branches in Vietnam in the future. To grow our business effectively and with clear goals, we must have partners who share the same vision. This is an important step for us and we look forward to working with our new franchise partners and talented investors around the world,\u201d said Tawatchai Watsirisaree, Founder & CEO, Yenly Yours.<\/p>\n

The expansion of Yenly Yours will take place alongside Exquisine Global\u2019s own ambitious growth plans. This passionate Bangkok-based company currently operates more than 70 full-service restaurants and grab & go outlets in 12 countries and territories worldwide, under eight of its industry-leading brands. These include three popular COCA restaurants in Vietnam (one in Ho Chi Minh City and two in Hanoi), plus two more outlets in the pipeline in Ho Chi Minh City: a Mango Tree Bangkok Eatery which is on track to open in two weeks, and a flagship Mango Tree restaurant which is scheduled to launch in January 2022.<\/p>\n

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About Exquisine Global<\/strong><\/p>\n

Exquisine Global is a dynamic, innovative and fast-growing company that has a vision to bring authentic and innovative Thai cuisine to the world. At the vanguard of the global Thai food explosion, Exquisine Global showcases a collection of creative, industry-leading brands including Mango Tree, Mango Tree Bangkok Eatery, Mango Tree Caf\u00e9, Mango Tree Deli, Mango Tree Kitchen, Mango Chili Thai Caf\u00e9 and Mango Tree Grab & Go, plus COCA Restaurant, the signature hotpot concept, and Yenly Yours, a cool mango dessert brand. With a range of full-service restaurants, vibrant caf\u00e9s and convenient kiosks, the group\u2019s concepts can be tailored to suit the needs of any market, from prime downtown locations to major transport hubs, busy shopping malls and more. The group\u2019s heritage dates back to 1957, when Khun Srichai Phanphensophon opened the first COCA restaurant in Surawong, Bangkok. This pioneering spirit continued when the group’s CEO and celebrity chef Pitaya Phanphensophon, Srichai’s son, opened the first Mango Tree restaurant in the Thai capital in 1994. Today, the group operates more than 70 restaurants and caf\u00e9s worldwide and is on course to become the premier Thai cuisine brand globally.<\/p>\n

About Yenly Yours<\/strong><\/p>\n

Yenly Yours is the world\u2019s leading mango dessert caf\u00e9 brand. We take only the finest and freshest mangoes, sustainably sourced from a cooperative network of Thai farmers, and use them to craft a wide range of delicious and distinctive desserts and drinks at an international network of vibrant, casual caf\u00e9s. With almost 25 outlets covering four countries \u2013 Thailand, Singapore, Vietnam and Cambodia \u2013 and many more expected to follow in the coming years, Yenly Yours is on a mission to bring the sweet, fresh flavour of Thai mangoes to diners all around the world.<\/p>\n

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Press release distributed by\u00a0EloQ Communications<\/a>.<\/em><\/p>\n<\/div>\n