{"id":1328,"date":"2022-01-10T11:23:36","date_gmt":"2022-01-10T04:23:36","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=1328"},"modified":"2022-01-10T11:23:36","modified_gmt":"2022-01-10T04:23:36","slug":"viber-unveils-whos-most-likely-to-augment-their-reality","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=1328","title":{"rendered":"Viber unveils who\u2019s most likely to augment their reality"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Viber\u2019s look at the usage of its AR Lenses finds that women are more likely than men to put a filter on their face; red hair trend spills over into AR Lens popularity in regards of over 50 million Lenses interactions, it\u2019s a great number.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Rakuten Viber<\/span><span style=\"font-weight: 400;\">, a global leader in private and secure messaging and voice-based communication, has released the results of an analysis of Viber Lens use since the feature was launched in partnership with Snap in June 2021 and rolled out to major markets over several months. Since the first wave of the launch, more than 7.3 million users have put the Lenses to use for media such as pictures, videos, or GIFs. More than 5.6 million users generated more than 51.8 million captures in the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the data, women are more likely to augment their reality using the AR Lenses, with females making up 46% of Viber\u2019s monthly active users (MAUs) and representing 56% of Lens users. Females are also more likely than males to capture and send media: 59% of females using Lenses will capture media and 30% of those will send it, while 55% of males using Lenses will capture media and 27% of those will send it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which Lenses stood out as most used? According to the data, \u201cCartoon Face\u201d &#8212; which overlays big, googly eyes and a long tongue on an image &#8212; was the most popular Lens. Fashion magazines touted red hair as the color trend for 2021, and the trend spilled over into AR filters, as \u201cRed Head\u201d &#8212; a Lens that gives a user long, red hair &#8212; was the second most popular Lens on Viber. Coming in at third place was the \u201cHalloween Elements\u201d Lens, which puts a ghoulish mask on the user\u2019s face. The Tiger Lens created through a partnership with the World Wildlife Fund (WWF) was also highly popular, and in some regions, endangered animal Lenses resulted in a donation to the WWF.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings showed that it\u2019s not just the youngest age group that enjoys using AR filters for messages. The 30-40 age group formed the largest segment of Lens users (23%), followed closely by users in the 40-60 age group (18%). Users under 17 years old represented 13% of Lens users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Viber first launched augmented reality lenses in Vietnam, Viber stated that it customized and designed the Lenses for the Vietnamese market, as well as wanted to offer a variety of funny and amusing lenses. Therefore, Viber is currently looking for partnerships with local artists to help generate bespoke AR lenses. In addition, Viber has planned to release 20-50 lenses per month so Vietnamese users will be able to augment the reality with Viber Lenses which are specialized for the Vietnamese market only.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDuring a tough year, when many people continued to keep in-person contact to a minimum due to the pandemic, Viber stepped in to make their digital communications more lively,\u201d says Anna Znamenskaya, Chief Growth Officer at <\/span><span style=\"font-weight: 400;\">Rakuten Viber<\/span><span style=\"font-weight: 400;\">. \u201cPeople are looking for fun ways to stay in touch with each other, whether it\u2019s sending a friend a greeting while using a Lens that makes them look like a tiger or by visually showing their support for the brands they love.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About Rakuten Viber<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Rakuten Viber<\/span><span style=\"font-weight: 400;\"> connects people. No matter who they are, or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. Viber\u2019s messaging app is built with privacy in mind. With end-to-end encryption by default, disappearing messages, hidden number chats, and the ability to edit and delete messages for all, users can be sure that their communications remain as private as they want them to be. Nothing users share can be used by Viber or third parties to target them with ads later. Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Press release distributed by\u00a0<a href=\"https:\/\/www.eloqasia.com\/\">EloQ Communications<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viber\u2019s look at the usage of its AR Lenses finds that women are more likely than men to put a filter on their face; red hair trend spills over into AR Lens popularity in regards of over 50 million Lenses <a href=\"https:\/\/news.eloqasia.com\/?p=1328\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":76,"featured_media":1326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[666,374,536,21,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viber unveils who\u2019s most likely to augment their reality - 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