{"id":1128,"date":"2021-06-17T09:31:36","date_gmt":"2021-06-17T02:31:36","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=1128"},"modified":"2021-06-17T09:51:45","modified_gmt":"2021-06-17T02:51:45","slug":"hiep-hoi-quan-he-cong-chung-va-truyen-thong-danh-dau-buoc-tien-tai-khu-vuc-dong-nam-a-voi-su-thanh-lap-cua-to-chuc-prca-thai-lan-va-prca-viet-nam","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=1128","title":{"rendered":"Hi\u1ec7p h\u1ed9i Quan h\u1ec7 C\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u1edbi s\u1ef1 ra m\u1eaft PRCA Th\u00e1i Lan v\u00e0 PRCA Vi\u1ec7t Nam"},"content":{"rendered":"

Hi\u1ec7p h\u1ed9i Truy\u1ec1n th\u00f4ng v\u00e0 Quan h\u1ec7 C\u00f4ng ch\u00fang (PRCA) c\u00f4ng b\u1ed1 th\u00e0nh l\u1eadp PRCA Vi\u1ec7t Nam v\u00e0 PRCA Th\u00e1i Lan, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn m\u1edbi cho k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng \u1edf \u0110\u00f4ng Nam \u00c1.<\/p>\n

Vi\u1ec7c th\u00e0nh l\u1eadp chi nh\u00e1nh c\u1ee7a PRCA t\u1ea1i hai n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 s\u1ebd m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang \u0111ang ho\u1ea1t \u0111\u1ed9ng n\u01a1i \u0111\u00e2y ti\u1ebfp c\u1eadn c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p quy m\u00f4 \u0111\u1ecba ph\u01b0\u01a1ng, khu v\u1ef1c, to\u00e0n c\u1ea7u.<\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a PRCA Vi\u1ec7t Nam v\u00e0 Th\u00e1i Lan l\u00e0 c\u1ed9t m\u1ed1c mang t\u1ea7m qu\u1ed1c t\u1ebf nh\u1eb1m c\u00f4ng nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a hai qu\u1ed1c gia n\u00e0y trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh t\u1ebf khu v\u1ef1c, v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a ngu\u1ed3n nh\u00e2n l\u1ef1c tr\u00ecnh \u0111\u1ed9 cao trong ng\u00e0nh truy\u1ec1n th\u00f4ng \u1edf n\u01a1i \u0111\u00e2y. B\u00ean c\u1ea1nh \u0111\u00f3, b\u01b0\u1edbc ti\u1ebfn n\u00e0y c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ee5c ti\u00eau c\u1ee7a PRCA trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/a> tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

PRCA Vi\u1ec7t Nam v\u00e0 PRCA Th\u00e1i Lan \u0111\u00e3 ch\u1ecdn ra h\u1ed9i \u0111\u1ed3ng s\u00e1ng l\u1eadp \u0111\u1ec3 th\u1ef1c thi s\u1ee9 m\u1ec7nh c\u1ee7a Hi\u1ec7p h\u1ed9i t\u1ea1i khu v\u1ef1c, bao g\u1ed3m x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng PR chuy\u00ean nghi\u1ec7p, tu\u00e2n th\u1ee7 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng.<\/p>\n

C\u00e1c th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp c\u1ee7a PRCA Vi\u1ec7t Nam bao g\u1ed3m EloQ Communications<\/a>, Vero, M\u1ea1ng l\u01b0\u1edbi Quan h\u1ec7 C\u00f4ng ch\u00fang Vi\u1ec7t Nam (VNPR).<\/p>\n

C\u00e1c th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp c\u1ee7a PRCA Th\u00e1i Lan bao g\u1ed3m ABM Connect, Hill+Knowlton Strategies, Midas PR, Moonshot Digital, MSL, and Vero.<\/p>\n

T\u1ed5ng Gi\u00e1m \u0111\u1ed1c PRCA, \u00f4ng Francis Ingham, MPRCA cho bi\u1ebft: \u201cCh\u00fang t\u00f4i r\u1ea5t vui khi th\u00f4ng b\u00e1o v\u1ec1 c\u1ed9t m\u1ed1c m\u1edbi nh\u1ea5t trong h\u00e0nh tr\u00ecnh m\u1edf r\u1ed9ng quy m\u00f4 to\u00e0n c\u1ea7u c\u1ee7a PRCA, \u0111\u00f3 l\u00e0 s\u1ef1 ki\u1ec7n th\u00e0nh l\u1eadp PRCA Vi\u1ec7t Nam v\u00e0 PRCA Th\u00e1i Lan. L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a PRCA \u0110\u00f4ng Nam \u00c1, hai t\u1ed5 ch\u1ee9c n\u00e0y ch\u00ednh th\u1ee9c tham gia v\u00e0o hi\u1ec7p h\u1ed9i PR l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, v\u00e0 s\u1ebd \u0111em \u0111\u1ebfn nhi\u1ec1u d\u1ecbch v\u1ee5, th\u00f4ng tin chuy\u00ean ng\u00e0nh v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 m\u1edbi. Ng\u00e0nh PR \u0111\u00e3 ti\u1ebfn l\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. C\u00e1c th\u00e0nh vi\u00ean \u0111ang sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i 70 qu\u1ed1c gia c\u1ee7a PRCA c\u0169ng s\u1ebd c\u00f9ng hoan ngh\u00eanh tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n \u0111\u00e1ng nh\u1edb n\u00e0y.\u201d<\/p>\n

Gi\u00e1m \u0111\u1ed1c PRCA \u0110\u00f4ng Nam \u00c1, b\u00e0 Tara Munis, MPRCA cho bi\u1ebft: \u201cVi\u1ec7c th\u00e0nh l\u1eadp PRCA Vi\u1ec7t Nam v\u00e0 PRCA Th\u00e1i Lan \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7c quan tr\u1ecdng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i khu v\u1ef1c n\u00e0y. Ng\u00e0nh PR kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng ti\u1ebfng n\u00f3i, m\u00e0 quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u00fang nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh trong b\u1ed1i c\u1ea3nh di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ebf gi\u1edbi. S\u1ee9 m\u1ec7nh c\u1ee7a PRCA l\u00e0 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eb3ng c\u1ea5p to\u00e0n c\u1ea7u c\u0169ng nh\u01b0 \u0111\u1ea1i di\u1ec7n cho c\u00e1c chuy\u00ean gia PR tr\u00ean to\u00e0n Th\u1ebf gi\u1edbi. Trong \u0111\u00f3, \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i ch\u00ednh l\u00e0 \u0111\u1ea3m b\u1ea3o c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a PR trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay. S\u1ef1 ki\u1ec7n h\u00f4m nay \u0111\u00e3 \u0111\u01b0a ch\u00fang ta ti\u1ebfn m\u1ed9t b\u01b0\u1edbc g\u1ea7n h\u01a1n t\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3. ”<\/p>\n

\u00d4ng L\u00fd Thanh Duy, Gi\u00e1m \u0111\u1ed1c \u0110\u1ed1i ngo\u1ea1i c\u1ee7a EloQ Communications, chia s\u1ebb: \u201cEloQ Communications l\u00e0 c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u1ea7u ti\u00ean \u1edf Vi\u1ec7t Nam gia nh\u1eadp PRCA<\/a>, v\u00e0 b\u00e2y gi\u1edd l\u00e0 th\u00e0nh vi\u00ean s\u00e1ng l\u1eadp c\u1ee7a PRCA Vi\u1ec7t Nam. V\u00ec th\u1ebf, ch\u00fang t\u00f4i hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t t\u1ed5 ch\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 c\u00f9ng \u0111\u01b0a ng\u00e0nh PR ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc, v\u00e0 ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c lan t\u1ecfa tinh th\u1ea7n n\u00e0y \u0111\u1ebfn v\u1edbi nh\u1eefng c\u00f4ng ty truy\u1ec1n th\u00f4ng kh\u00e1c t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang t\u00f4i hi v\u1ecdng r\u1eb1ng vi\u1ec7c th\u00e0nh l\u1eadp PRCA Vi\u1ec7t Nam s\u1ebd \u0111em nh\u1eefng ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1o t\u1ea1o c\u1ee7a PRCA \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u00e0nh ngh\u1ec1 PR t\u1ea1i Vi\u1ec7t Nam, gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c, ki\u1ebfn th\u1ee9c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng mang chu\u1ea9n qu\u1ed1c t\u1ebf m\u00e0 kh\u00f4ng v\u1ea5p ph\u1ea3i r\u00e0o c\u00e0n ng\u00f4n ng\u1eef. Ch\u00fang t\u00f4i tin r\u1eb1ng PRCA Vi\u1ec7t Nam s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u01b0a ng\u00e0nh PR c\u1ee7a Vi\u1ec7t Nam l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.\u201d<\/p>\n

 <\/p>\n

V\u1ec1 PRCA<\/strong><\/p>\n

Hi\u1ec7p h\u1ed9i Quan h\u1ec7 C\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng Th\u1ebf gi\u1edbi (PRCA) l\u00e0 t\u1ed5 ch\u1ee9c chuy\u00ean nghi\u1ec7p v\u1ec1 Quan h\u1ec7 C\u00f4ng ch\u00fang v\u00e0 Truy\u1ec1n th\u00f4ng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Ch\u00fang t\u00f4i \u0111\u1ea1i di\u1ec7n cho h\u01a1n 35.000 chuy\u00ean gia PR t\u1ea1i 70 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. L\u00e0 t\u1ed5 ch\u1ee9c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang tr\u00ean to\u00e0n c\u1ea7u, PRCA hi\u1ec7n c\u00f3 v\u0103n ph\u00f2ng t\u1ea1i London, Singapore, Dubai v\u00e0 Buenos Aires.<\/p>\n

S\u1ee9 m\u1ec7nh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 x\u00e2y d\u1ef1ng ng\u00e0nh Quan h\u1ec7 C\u00f4ng ch\u00fang chuy\u00ean nghi\u1ec7p, tu\u00e2n th\u1ee7 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng h\u01a1n. Ch\u00fang t\u00f4i \u1ee7ng h\u1ed9 v\u00e0 th\u1ef1c thi c\u00e1c ti\u00eau chu\u1ea9n ngh\u1ec1 nghi\u1ec7p \u1edf ph\u1ea1m vi trong v\u00e0 ngo\u00e0i l\u00e3nh th\u1ed5 V\u01b0\u01a1ng qu\u1ed1c Anh th\u00f4ng qua \u0110i\u1ec1u l\u1ec7 Ngh\u1ec1 nghi\u1ec7p v\u00e0 B\u1ed9 Quy t\u1eafc \u1ee8ng x\u1eed c\u1ee7a Hi\u1ec7p h\u1ed9i. B\u1ed9 Quy t\u1eafc \u1ee8ng x\u1eed y\u00eau c\u1ea7u c\u00e1c th\u00e0nh vi\u00ean tu\u00e2n th\u1ee7 nh\u1eefng ti\u00eau chu\u1ea9n cao nh\u1ea5t v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p.<\/p>\n

Ch\u00fang t\u00f4i cung c\u1ea5p nhi\u1ec1u kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u, d\u1eef li\u1ec7u ng\u00e0nh c\u00f9ng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 k\u1ebft n\u1ed1i tr\u00ean to\u00e0n c\u1ea7u. B\u00ean c\u1ea1nh \u0111\u00f3, PRCA c\u00f2n tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u h\u00e0nh T\u1ed5 ch\u1ee9c T\u01b0 v\u1ea5n Truy\u1ec1n th\u00f4ng Qu\u1ed1c t\u1ebf (ICCO), c\u01a1 quan b\u1ea3o tr\u1ee3 cho 41 hi\u1ec7p h\u1ed9i Quan h\u1ec7 C\u00f4ng ch\u00fang, 3.000 c\u00f4ng ty truy\u1ec1n th\u00f4ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u00e0 LG Comms \u2013 c\u01a1 quan qu\u1ed1c gia c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh v\u1ec1 c\u00e1c t\u1ed5 ch\u1ee9c ch\u1ee9c n\u0103ng nh\u1eb1m n\u00e2ng cao ti\u00eau chu\u1ea9n truy\u1ec1n th\u00f4ng c\u1ee7a ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

V\u1ec1 EloQ Communications<\/strong><\/p>\n

EloQ Communications l\u00e0 m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng \u0111\u1ed9c l\u1eadp, \u0111\u00f3ng vai tr\u00f2 nh\u01b0 \u0111\u00f4i m\u1eaft, \u0111\u00f4i tai v\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n trong n\u01b0\u1edbc v\u1edbi quan \u0111i\u1ec3m to\u00e0n c\u1ea7u, EloQ \u0111ang h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u1edf nh\u1eefng quy m\u00f4 v\u00e0 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau \u0111\u1ec3 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

EloQ n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c ti\u00eau ch\u00ed hi\u1ec7n \u0111\u1ea1i, minh b\u1ea1ch, ti\u00ean ti\u1ebfn v\u00e0 linh ho\u1ea1t trong qu\u00e1 tr\u00ecnh cung c\u1ea5p c\u00e1c\u00a0d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p t\u1ea1i Vi\u1ec7t Nam<\/a>, bao g\u1ed3m quan h\u1ec7 c\u00f4ng ch\u00fang (PR), ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i, ti\u1ebfp th\u1ecb s\u1ed1, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong x\u00e3 h\u1ed9i, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p, v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng truy c\u1eadp\u00a0https:\/\/www.eloqasia.com\/vi\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7p h\u1ed9i Truy\u1ec1n th\u00f4ng v\u00e0 Quan h\u1ec7 C\u00f4ng ch\u00fang (PRCA) c\u00f4ng b\u1ed1 th\u00e0nh l\u1eadp PRCA Vi\u1ec7t Nam v\u00e0 PRCA Th\u00e1i Lan, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn m\u1edbi cho k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng \u1edf \u0110\u00f4ng Nam \u00c1. 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