{"id":1122,"date":"2021-06-16T16:05:25","date_gmt":"2021-06-16T09:05:25","guid":{"rendered":"https:\/\/news.eloqasia.com\/?p=1122"},"modified":"2021-06-16T16:05:25","modified_gmt":"2021-06-16T09:05:25","slug":"cu-bat-tay-giua-awake-asia-va-ada-tuong-lai-cua-nganh-thuong-mai-dien-tu-tai-10-quoc-gia-chau-a","status":"publish","type":"post","link":"https:\/\/news.eloqasia.com\/?p=1122","title":{"rendered":"C\u00fa b\u1eaft tay gi\u1eefa Awake Asia v\u00e0 ADA: T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i 10 qu\u1ed1c gia ch\u00e2u \u00c1"},"content":{"rendered":"

Awake Asia, c\u00f4ng ty chuy\u00ean v\u1ec1 v\u1eadn h\u00e0nh d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i 6 qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1, v\u1eeba th\u00f4ng b\u00e1o s\u00e1p nh\u1eadp c\u00f9ng ADA, chu\u1ea9n b\u1ecb ra m\u1eaft d\u1ecbch v\u1ee5 mua b\u00e1n tr\u1ef1c truy\u1ebfn t\u00edch h\u1ee3p \u0111\u1ea7u ti\u00ean c\u1ee7a khu v\u1ef1c.<\/p>\n

Th\u01b0\u01a1ng v\u1ee5 s\u00e1p nh\u1eadp s\u1ebd b\u1eaft \u0111\u1ea7u k\u1ec3 t\u1eeb ng\u00e0y 01 th\u00e1ng 06 n\u0103m 2021, v\u1edbi m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edf r\u1ed9ng h\u00ecnh th\u1ee9c kinh doanh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn t\u1ea1i 10 th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c Nam v\u00e0 \u0110\u00f4ng Nam \u00c1, bao g\u1ed3m Malaysia, Singapore, Indonesia, Th\u00e1i Lan, Philippines, Sri Lanka, Bangladesh, Campuchia, H\u00e0n Qu\u1ed1c v\u00e0 Vi\u1ec7t Nam.<\/p>\n

Chuy\u00ean m\u00f4n cao trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Awake Asia s\u1ebd k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch, s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a ADA \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u1ee5 th\u1ec3 l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p:<\/p>\n

Digital marketing li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Th\u1ef1c thi c\u00e1c k\u1ebf ho\u1ea1ch digital marketing t\u00edch h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; C\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eafm v\u00e0o kh\u00e1ch h\u00e0ng; hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 truy\u1ec1n th\u00f4ng cho vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c th\u1ee9 ba \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1 nh\u00e2n h\u00f3a s\u1edf th\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd mua s\u1eafm nh\u1eb1m gia t\u0103ng doanh s\u1ed1 th\u00f4ng qua c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Ti\u1ebfp c\u1eadn t\u1ed1i \u0111a ngu\u1ed3n kh\u00e1ch h\u00e0ng trong si\u00eau \u1ee9ng d\u1ee5ng v\u00e0 th\u1ecb tr\u01b0\u1eddng: T\u1ed1i \u01b0u h\u00f3a nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c si\u00eau \u1ee9ng \u1ee5ng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1 nh\u00e2n, c\u0169ng nh\u01b0 tr\u00ean c\u00e1c website; tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 marketing nh\u01b0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP); c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ec3 theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u00eanh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Srinivas Gattamneni, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh c\u1ee7a ADA cho bi\u1ebft: \u201cT\u1ea1i ADA, ch\u00fang t\u00f4i tin r\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng n\u00ean l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi h\u00e0nh \u0111\u1ed9c l\u1eadp m\u00e0 c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 ph\u00e2n t\u00edch, truy\u1ec1n th\u00f4ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 cho vi\u1ec7c marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 khi \u0111\u00f3 ch\u00fang ta m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i. Vi\u1ec7c s\u00e1p nh\u1eadp mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ed1\u201d.<\/p>\n

\u0110\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn l\u00e0 Simon Paterson, ng\u01b0\u1eddi tham gia ADA v\u1edbi t\u01b0 c\u00e1ch l\u00e0 Gi\u00e1m \u0111\u1ed1c H\u1ed7 tr\u1ee3 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u00e0 c\u1ef1u CEO c\u1ee7a Awake Asia. N\u00f3i v\u1ec1 vi\u1ec7c b\u1ed5 nhi\u1ec7m m\u1edbi c\u1ee7a m\u00ecnh, \u00f4ng cho bi\u1ebft: \u201cTrong 5 n\u0103m qua, Awake Asia \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i \u0110\u00f4ng Nam \u00c1. Ch\u00fang t\u00f4i \u0111ang r\u1ea5t h\u00e0o h\u1ee9ng b\u1eaft tay v\u00e0o giai \u0111o\u1ea1n m\u1edbi b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch, truy\u1ec1n th\u00f4ng v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong khu v\u1ef1c\u201d.<\/p>\n

Vi\u1ec7c s\u00e1p nh\u1eadp c\u0169ng m\u1edf ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi cho ADA t\u1ea1i Vi\u1ec7t Nam v\u1edbi h\u01a1n 150 chuy\u00ean gia th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u1ee5c v\u1ee5 h\u01a1n 120 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n cho c\u00e1c kh\u00e1ch h\u00e0ng nh\u01b0 P&G, Unilever, BMW, v\u00e0 Wyeth; c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c nh\u01b0 Shopee, Tokopedia, Lazada…<\/p>\n

Khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng th\u00edch \u1ee9ng \u0111\u1ec3 theo k\u1ecbp \u201ccu\u1ed9c di c\u01b0\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb mua s\u1eafm tr\u1ef1c ti\u1ebfp sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn, th\u00ec nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u1eabn loay hoay gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0. C\u01a1 h\u1ed9i n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng l\u00ean con s\u1ed1 100 t\u1ef7 \u0111\u00f4 t\u1ea1i \u0110\u00f4ng Nam \u00c1, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng v\u00e0o kho\u1ea3ng 24,6% (2017 \u2013 2025).<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee7a ADA v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i \u0111\u00e2y: https:\/\/ada-asia.com\/end-to-end-e-commerce-solutions\/.<\/p>\n

\u00a0<\/em><\/strong><\/p>\n

V\u1ec1 ADA<\/strong><\/p>\n

ADA l\u00e0 c\u00f4ng ty v\u1ec1 d\u1eef li\u1ec7u v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, chuy\u00ean thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c gi\u1ea3i ph\u00e1p k\u0129 thu\u1eadt s\u1ed1, ph\u00e2n t\u00edch v\u00e0 marketing t\u1ed5ng h\u1ee3p.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng tr\u00ean 10 th\u1ecb tr\u01b0\u1eddng trong khu v\u1ef1c Nam \u00c1 v\u00e0 \u0110\u00f4ng Nam \u00c1, ADA h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 k\u0129 thu\u1eadt s\u1ed1 v\u00e0 d\u1eef li\u1ec7u, c\u0169ng nh\u01b0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng. ADA t\u1eadp trung v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 ch\u00ednh sau:<\/p>\n